Senior Social Media Specialist - Driving Engagement and Growth for ESPN's Social Platforms

Join the ESPN Team as a Senior Social Media Specialist and Shape the Future of Sports Media

ESPN, a global leader in sports media, is seeking a highly skilled and experienced Senior Social Media Specialist to join the espnW team. As a key member of our collaborative team, you will play a crucial role in developing and implementing a comprehensive social media strategy that drives engagement, growth, and brand awareness across ESPN's social platforms.

About espnW and ESPN

espnW is the most-followed social brand covering sports and culture through a women's lens. With a strong focus on women's sports, espnW has built a dedicated community of female fans who are passionate about sports, culture, and lifestyle. As a Senior Social Media Specialist, you will be responsible for creating and curating content that resonates with this audience, while also expanding ESPN's overall reach and engagement across social media platforms.

Key Responsibilities

• Content Creation and Curation: Ideate, create, and post high-quality content (visual, video, text) that is optimized for social platforms, including Instagram, X, TikTok, Facebook, and Snapchat.
• Content Planning and Management: Manage content planning for various sports and events, assigning work to select peers and social designers.
• Collaboration and Partnership: Collaborate with internal partners to make social content compelling to a broad audience.
• Content Review and Approval: Edit and approve social posts in real-time for journalistic accuracy, relevance, and tone.
• Social Media Trends and Best Practices: Maintain proficiency in social media trends and best practices, staying up-to-date on the latest developments and innovations.
• Performance Analysis and Insights: Analyze performance of social content, incorporating and sharing insights with the team regularly.
• User-Generated Content and Engagement: Actively explore user-generated content opportunities to tap into new trends and reach new audiences.
• Account Growth and Engagement: Generate new ideas for building account engagement and growth across all platforms and accounts, with a special emphasis on the espnW brand.

Essential Qualifications

• Minimum 3 Years of Experience: A minimum of 3 years' experience working in a fast-paced social media environment with content creation responsibilities or relevant experience.
• Video and Photo Editing Software: A minimum of 2 years' experience using video editing software (e.g., Final Cut, Premiere) and photo editing software (e.g., Photoshop, InDesign).
• Understanding of Women's Sports Fans: Understands how to connect with and grow an audience of women's sports fans across all sports, taking into account elements like voice and representation that are uniquely important to female fans and athletes.
• Social Media Comprehension and Execution: Skilled in social media comprehension and execution across multiple social media platforms, including TikTok, Instagram, X, Facebook, and Snapchat.
• Excellent Communication Skills: Possess excellent news judgment and verbal/written communication skills.
• Journalistic Standards: Strong understanding of journalistic standards.
• Ability to Work Under Pressure: Ability to work quickly and juggle multiple tasks during a typical workday.
• Data Analysis and Application: Ability to analyze and apply data to decision-making.
• Knowledge of Popular Culture: Appreciation and understanding of popular culture that contributes to an understanding of the tastes of ESPN's social media followers.
• Knowledge of Current Sports: Knowledge of current sports, including teams, players, storylines, and forward-facing media personnel.

Preferred Qualifications

• Previous Brand Voice and Account Launch Management: Previous experience managing brand voice and account launches.
• Motion Graphics or Visual Effects Software: Experience using motion graphics or visual effects software (e.g., After Effects).
• Advanced Knowledge of Social Media and Tech Trends: Advanced knowledge of the latest social media and tech trends.

Education

Required Education: High school diploma or equivalent.

Preferred Education: Bachelor's degree or equivalent in Journalism, Communications, Media, or a related field.

Career Growth Opportunities and Learning Benefits

As a Senior Social Media Specialist at ESPN, you will have the opportunity to work with a talented team of professionals who are passionate about sports media. You will be able to develop your skills and expertise in social media strategy, content creation, and team management, while also staying up-to-date on the latest industry trends and innovations.

Work Environment and Company Culture

ESPN is a dynamic and collaborative work environment that values creativity, innovation, and teamwork. As a Senior Social Media Specialist, you will be part of a team that is dedicated to creating engaging and compelling content for ESPN's social media platforms. You will have the opportunity to work on a variety of projects and initiatives, while also collaborating with other teams across the organization.

Compensation, Perks, and Benefits

The hiring range for this position in New York, NY is $81,918 to $109,890 per year, and in Los Angeles, CA is $78,146 to $104,830 per year, based on a 40-hour work week. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Ready to Apply?

If you are a motivated and experienced social media professional looking to join a dynamic and collaborative team, we encourage you to apply now! As a Senior Social Media Specialist at ESPN, you will have the opportunity to shape the future of sports media and drive engagement and growth across ESPN's social platforms. We are excited to review your application and discuss this opportunity further.

Don't miss this opportunity to join the ESPN team and take your career to the next level. Apply now!