Experienced Senior Director of eCommerce – Driving Digital Transformation and Revenue Growth through Innovative Strategies and Leadership

Introduction to Liquid Web

Liquid Web is a renowned web hosting company that has been at the forefront of delivering top-notch hosting solutions tailored to the unique needs of its customers. With a strong commitment to excellence and a customer-centric approach, we have established ourselves as a reliable and trusted partner in the industry. Our remote-friendly culture is built on the principles of flexibility, ensuring that our team members can thrive and grow in their careers, regardless of their location. At Liquid Web, we prioritize the growth and development of our employees, fostering a supportive environment that encourages personal and professional growth.

Job Overview

We are seeking an experienced and visionary Senior Director of eCommerce to spearhead our eCommerce strategy, driving revenue growth, optimizing the customer journey, and enhancing conversion across all digital touchpoints. This is a full-time remote role that offers a competitive salary range of $180K to $220K, along with a comprehensive performance-based bonus package. As a senior leader in our organization, you will be responsible for developing and executing a clear eCommerce vision that aligns with our business objectives, driving significant new acquisition growth, and refining the digital customer experience.

Key Responsibilities

• Develop and execute the overarching eCommerce strategy, setting a clear vision that aligns with business objectives and drives significant new acquisition growth
• Lead initiatives to refine the digital customer experience, including website performance, chat engagement, lead generation, checkout flows, and the customer portal, ensuring a seamless and frictionless journey
• Design and implement strategies to capitalize on cross-sell and upsell opportunities, maximizing the lifetime value of existing customers while driving higher customer satisfaction
• Leverage advanced analytics, web tracking tools, and testing frameworks to monitor key performance indicators (KPIs) and continuously optimize the eCommerce funnel
• Champion experimentation and lead conversion rate optimization initiatives to streamline the purchase process, reduce cart abandonment, and improve overall user engagement metrics
• Partner closely with Product, Engineering, Performance Marketing, and Sales teams to drive alignment and execution of key eCommerce initiatives
• Drive customer lifecycle strategy by developing and executing email nurture programs that engage, retain, and grow our customer base across a family of brands
• Provide strategic direction, mentorship, and development opportunities to high-performing eCommerce and Creative teams, fostering a culture of continuous improvement and innovation
• Be responsible for the employee life cycle, including disciplinary actions, performance reviews, goal-reaching activities, fostering a positive environment, and following company policies
• Occasional travel may be required

Essential Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• 10+ years of progressive eCommerce and CRO experience, with at least 3 years in a senior leadership capacity
• Proven success in leading eCommerce operations with a track record of driving substantial growth and innovation
• Expertise in advanced web analytics (e.g., Google Analytics) and Heatmap (e.g., Full Story) with proficiency in testing tools (e.g., Optimizely, VWO)
• Deep understanding of UX/UI principles, CRO best practices, and web development frameworks
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce)
• Experience managing eCommerce platforms and optimizing digital customer experiences
• Strong strategic thinking, with the ability to translate business objectives into effective digital strategies
• Demonstrated ability to lead high-impact cross-functional initiatives in a fast-paced, dynamic environment
• Exceptional communication, leadership, and stakeholder management skills, with a proven ability to influence at all levels of the organization

Preferred Qualifications

• Master's degree in Marketing, Business, or a related field
• Experience working in the tech industry, with a focus on web hosting or related fields
• Knowledge of emerging trends and technologies in eCommerce, such as AI, machine learning, and blockchain
• Experience with data-driven decision-making and analytics tools, such as Tableau or Power BI
• Certifications in eCommerce, digital marketing, or related fields, such as Google Analytics or HubSpot

Career Growth Opportunities and Learning Benefits

At Liquid Web, we are committed to the growth and development of our employees. As a Senior Director of eCommerce, you will have access to ongoing training and development opportunities, including workshops, webinars, and conferences. You will also have the opportunity to work with a talented team of professionals who are passionate about eCommerce and digital marketing. Our collaborative team culture and flexible work environment will allow you to thrive and grow in your career, while also maintaining a healthy work-life balance.

Work Environment and Company Culture

Our remote-friendly culture is built on the principles of flexibility, trust, and open communication. We believe in empowering our team members to take ownership of their work and make decisions that align with our company values. Our team is passionate about delivering exceptional customer experiences and driving business growth through innovative strategies and technologies. As a Senior Director of eCommerce, you will be an integral part of our leadership team, helping to shape the future of our company and drive success in the eCommerce space.

Compensation, Perks, and Benefits

We offer a competitive salary range of $180K to $220K, along with a comprehensive performance-based bonus package. Our benefits package includes excellent employer-paid benefits options, such as medical, dental, vision, and prescription coverage. We also offer traditional and Roth 401k with company matching, fun employer-sponsored events, and a collaborative team culture. Our consistent and set work hours, challenging non-redundant daily duties, and access to ongoing training will ensure that you are engaged, motivated, and growing in your career.

Conclusion

If you are a visionary leader with a passion for eCommerce and digital marketing, we encourage you to apply for this exciting opportunity. As a Senior Director of eCommerce at Liquid Web, you will have the chance to drive digital transformation, revenue growth, and innovation, while working with a talented team of professionals who share your passion for delivering exceptional customer experiences. Don't hesitate to apply – we can't wait to hear from you!

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