Senior Manager, Digital Strategy and Programming for Global Entertainment Brand - Leading Digital Transformation and Innovation in the Media and Entertainment Industry

Introduction to The Walt Disney Company

Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, living with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you’ve been looking for.

About the Role

The Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand Digital Marketing team oversees social programming development, strategy, planning, publishing, and operations for @Disney, @DisneyPlus (domestic and international), @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses, and Disney.com across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.

Key Responsibilities

• Digital Strategy: Develop overarching digital campaigns, macro-level strategies by brand, content volumes, creative themes, rollout strategies, and calendar prioritization in collaboration with Corporate Brand counterpart.
• Macro-Level Channel Programming Strategy: Handle macro-level channel programming strategy in collaboration with Creative & Brand Digital Leads.
• Campaign Development: Develop and lead digital campaigns on behalf of the service and partner with wider Brand & Editorial team on key beats and priorities for Disney, Disney+, the Disney Bundle, and Franchise.
• Calendar Planning: Collaborate on calendar planning with Brand & Title counterparts to ensure windowing alignment across the org.
• Strategic Partnerships: Collaborate with cross-functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Brand & Franchise priorities.
• Team Leadership: Lead and guide a diverse team of approximately 2 professionals, ranging from experienced to early-career individuals, including people managers, and individual contributors.
• Team Operations: Efficiently manage Social systems and operations, encompassing document management and rollout planning.
• Cultural Focus: Foster a work culture that values inclusivity, collaboration, creativity, and problem-solving.

Essential Qualifications

• Relevant Experience: 7+ years’ relevant experience with digital marketing for brand and entertainment properties.
• Education: BA or BS in Journalism, Film, Marketing, and/or relevant field, or equivalent experience.
• Team Management: 3+ years experience managing teams and the professional development of professionals.
• Communication Skills: Excellent writing and communication skills.
• Collaboration: Highly collaborative sensibility with the ability to be open-minded to feedback and always seeking out the best idea, not just their own idea.
• Data Analysis: Knowledge of and ability to synthesize data and insights into actionable strategies and tactics.

Preferred Qualifications

• System Building: Experience building, refining, and optimizing systems or processes.
• Streaming Platform Marketing: Experience with streaming platform marketing.
• Global Stakeholder Management: Global stakeholder management experience.

Skill and Competency Requirements

To be successful in this role, you will need to possess a unique blend of skills and competencies, including:

• Digital Marketing Expertise: In-depth knowledge of digital marketing principles, including social media, digital placements, and website management.
• Leadership Skills: Proven ability to lead and manage high-performing teams, with a focus on talent development and growth.
• Strategic Thinking: Ability to think strategically, with a focus on driving business results and achieving organizational goals.
• Collaboration and Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Data-Driven Decision Making: Ability to analyze data and insights, and use this information to inform strategic decisions and drive business results.

Career Growth Opportunities and Learning Benefits

At The Walt Disney Company, we are committed to helping our employees grow and develop in their careers. As a Senior Manager, Digital Strategy and Programming, you will have access to a range of learning and development opportunities, including:

• Professional Development Workshops: Quarterly planning and professional development workshops to enhance the skills and growth of the team.
• Development Check-Ins: Regular professional development check-ins with direct reports, addressing areas of growth set at the beginning of the year and holding monthly and mid-year progress assessments.
• Mentorship Opportunities: Opportunities to mentor and be mentored by experienced professionals in the industry.
• Cross-Functional Training: Training and development opportunities across different functional areas, including marketing, digital, and entertainment.

Work Environment and Company Culture

At The Walt Disney Company, we are proud of our rich legacy of innovation, entertainment, and lifelong memories. Our company culture is built on a foundation of:

• Inclusivity: We believe in fostering a culture of inclusivity, where everyone feels valued and respected.
• Creativity: We encourage creativity and innovation, and provide opportunities for employees to express themselves and bring new ideas to the table.
• Collaboration: We believe in the power of collaboration, and provide opportunities for employees to work together to achieve common goals.
• Fun: We believe in having fun, and provide opportunities for employees to enjoy themselves and celebrate their successes.

Compensation, Perks, and Benefits

The hiring range for this position in Glendale, CA is $123,000 to $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Conclusion

If you are a motivated and experienced digital marketing professional, with a passion for entertainment and a desire to work with a global leader in the industry, we encourage you to apply for this exciting opportunity. As a Senior Manager, Digital Strategy and Programming, you will have the chance to make a real impact on the future of our company, and to be part of a team that is shaping the entertainment industry. Don’t miss out on this opportunity to join our team and take your career to the next level. Apply now!