Influencer Marketing Manager - Disney Streaming Services - Customer Acquisition Team

Join the Team That's Revolutionizing Storytelling

At Disney, we're not just storytellers; we're the architects of imagination, pushing the boundaries of technology and creativity to bring magic to life. Our movies, products, interactive games, parks, and media networks are just a few ways we captivate audiences worldwide. Now, you have the chance to be part of our talented team at Disney Streaming, a business unit within The Walt Disney Company that's redefining the future of entertainment.

About Disney Streaming

Disney Streaming is at the forefront of the digital video subscription services landscape, overseeing ESPN+, Disney+, and BAMTECH Media. Our mission is simple yet ambitious: to give global audiences the freedom to access their favorite content on their terms, across any connected device, at any time, and from any location. We're not just streaming services; we're the gatekeepers of a new era in entertainment, driven by innovation and a passion for storytelling.

The Role: Influencer Marketing Manager

We're on the hunt for a seasoned Influencer Marketing Manager to join our Customer Acquisition team. This role is pivotal in driving new subscriber growth for Disney Streaming Services through the planning, execution, and optimization of influencer marketing campaigns. If you're a marketing maven with a flair for the digital landscape and a knack for leveraging influencer partnerships, we want to hear from you.

Key Responsibilities

• Develop and Implement Influencer Strategies: Craft and execute strategies that drive subscriber acquisition, conversion, and efficiency via influencer campaigns.
• Campaign Execution and Optimization: Manage and optimize influencer campaigns to meet or exceed direct response goals, ensuring maximum ROI.
• Cross-Functional Collaboration: Work closely with Paid Media marketing teams, brand, legal, and other teams to create cohesive marketing strategies and ensure campaign approval and risk mitigation.
• Performance Monitoring: Track, monitor, and optimize campaign performance against key KPIs, using data to inform future campaign strategies.
• Influencer Relations: Develop and manage end-to-end influencer campaigns, including talent curation, contract development, and reporting on results.
• Innovation and Advocacy: Advocate for new ways to expand our influencer marketing initiatives and partner with other teams to maximize the value of our creative assets.
• Direct Relationships: Own direct relationships with top influencers and agencies, fostering strong partnerships that drive campaign success.
• Test and Learn: Develop and execute robust test and learn plans based on data and analytical insights to continually improve campaign performance.

Essential Qualifications

• 3+ Years of Influencer Marketing Experience: A background in digital marketing with a focus on influencer marketing, demonstrating a deep understanding of the influencer landscape.
• Performance Marketing Knowledge: Familiarity with performance marketing principles and direct response KPIs, with the ability to optimize campaigns for maximum ROI.
• Strategic Planning Skills: Proven ability to identify, prioritize, and articulate high-impact campaigns and initiatives, with a track record of driving projects from conception to implementation.
• Client Management Skills: Strong partnership skills, with the ability to manage client relationships effectively and foster strong collaborations with internal and external stakeholders.
• Flexibility and Adaptability: Comfortable working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and support new products and businesses.
• Strong Communication Skills: A can-do attitude, a sense of humor, and a strong desire to get things done, with excellent communication skills that facilitate collaboration and drive results.

Preferred Qualifications

• Paid Social Advertising Experience: Experience with Paid Social advertising platforms such as Facebook, Instagram, Twitter, and Snapchat.
• Global Brand Experience: Experience working with global brands or managing influencers outside of the US, in addition to US-based influencers.
• Tech Savvy: A tech-savvy individual with a keen understanding of the digital marketing landscape and the ability to leverage technology to drive campaign success.

What We Offer

At Disney Streaming, we're committed to fostering a culture of innovation, creativity, and collaboration. As a member of our team, you'll enjoy a competitive salary, opportunities for career growth, and the chance to work on high-profile projects that shape the future of entertainment. Our remote work environment offers the flexibility to work from anywhere, and our commitment to diversity, equity, and inclusion ensures that everyone feels welcome and valued.

Compensation and Benefits

We offer a competitive compensation package that includes a salary, benefits, and perks that reflect our commitment to our employees' well-being and success. While specific details may vary, we're dedicated to providing a comprehensive benefits package that supports our employees' health, happiness, and financial security.

Ready to Join the Magic?

If you're a motivated and creative Influencer Marketing Manager looking to make a significant impact in the world of digital entertainment, we want to hear from you. Apply now to join our team at Disney Streaming and be part of the next generation of storytelling.

Seize this opportunity to make a lasting impression. Apply now and take the first step towards a rewarding new role.