Experienced Principal Product Marketing Leader – FinTech Industry Expertise and Customer-Obsessed Mindset Required for High-Growth Environment
Introduction to Cleo and Our Mission
Cleo is a rapidly growing FinTech company that empowers people to build a life beyond their next paycheck. We're backed by some of the most well-known investors in tech and have reached millions of people to support them throughout their financial lives. Our mission is to provide a beloved AI that enables individuals to forge their own path toward financial well-being. We're committed to creating a diverse and inclusive workplace, and we strongly encourage applications from people of color, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
About the Role: Principal, Product Marketing
We're seeking an experienced Principal Product Marketing Leader to join our team. As a customer-obsessed product marketing expert, you will be responsible for leading product-specific go-to-market strategies, developing product messaging and positioning, and driving product adoption and engagement. You will be the voice of our customer, deeply understanding their needs and collaborating with cross-functional teams to develop and execute inbound roadmaps. If you're a creative and strategic thinker with a passion for FinTech and a proven track record of executing in high-growth environments, this role is for you.
Key Responsibilities:
- Lead product-specific go-to-market strategies, including product messaging and positioning, pricing and packaging, and influencing cross-functional teams to drive consistency in GTM
- Develop a deep understanding of our customers, including their needs, pain points, and motivations, and collaborate with user research, analytics, and product teams to develop and execute inbound roadmaps
- Support the development and implementation of audience segmentation strategies relevant to the FinTech ecosystem
- Own competitive intelligence, identifying and analyzing competitive card offerings and delivering relevant updates to product and marketing teams
- Iterate with data, synthesizing inputs from product, growth, marketing, user research, and the wider industry to inform product and GTM strategy
- Communicate and influence cross-functional teams, including product squads and marketing teams, on product developments, roadmaps, testing, messaging, positioning, and more
- Drive product growth, supporting product feature campaigns for existing product updates and working closely with CRM and performance marketing teams to deliver successfully
- Produce content, including product-based content, tutorials, demonstrations, videos, and case studies, in partnership with our creative studio, product, and engineering teams
Essential Qualifications:
- 4+ years of relevant experience in product marketing, with a proven track record of executing in high-growth and fast-paced environments
- Experience in the US market is required, with a deep understanding of the FinTech ecosystem and competitive landscape
- Customer-obsessed mindset, with a passion for understanding customer needs and developing strategies to meet those needs
- Creativity, with the ability to think outside the box and develop innovative solutions to complex problems
- Technical knowledge of financial products, or the ability to learn quickly and develop a deep understanding of our products and services
- Strong communication and interpersonal skills, with the ability to engage and work with key stakeholders across all levels of the organization
Preferred Qualifications:
- Experience building highly impactful and commercially viable new products, with a track record of driving cross-functional alignment between marketing, product, and engineering teams
- Superb project management and presentation skills, with the ability to prioritize tasks, manage multiple projects, and communicate complex ideas simply and effectively
- Proficiency in using data and insights to inform product and GTM strategy, with experience working with data analytics tools and techniques
- Experience in B2C product marketing, with a deep understanding of the consumer market and the ability to develop strategies that drive customer engagement and adoption
Career Growth Opportunities and Learning Benefits
Work Environment and Company Culture
We're a hybrid-first team, with a mix of remote and in-office work. We expect our team members to be in our London office 1-2 times a week, but we also offer flexibility and autonomy to structure your day around your needs. We're a collaborative and inclusive team, with a passion for creating a positive and supportive work environment. We offer a range of perks and benefits, including 25 days annual leave, public holidays, and an additional day for every year you spend at Cleo.
Compensation, Perks, and Benefits:
- A competitive compensation package, with a base salary range of £55k-£73k per annum, depending on experience
- Equity options, with the opportunity to own a stake in our growing company
- Flexible working hours, with the ability to structure your day around your needs
- Hybrid-first work environment, with a mix of remote and in-office work
- 25 days annual leave, plus public holidays, and an additional day for every year you spend at Cleo
- 6% employer-matched pension in the UK
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave and 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
Conclusion:
If you're a customer-obsessed product marketing expert with a passion for FinTech and a proven track record of executing in high-growth environments, we want to hear from you. Please submit your application today, including your resume, cover letter, and any other relevant information. We can't wait to meet our next team member and start working together to create a better financial future for our customers.
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