Experienced Amazon Media Manager - Joico: Unlocking the Power of Digital Marketing for a Leading Haircare Brand

Introduction to Henkel and the Role

At Henkel, a global leader in industrial and consumer businesses, we are committed to reimagining and improving life every day. With a strong legacy and leading positions in both industrial and consumer markets, we offer a unique opportunity for professionals to make a real impact. Our Consumer Brands division is driving evolution in dynamic categories such as Laundry & Home Care and Hair, with trusted brands like Persil and Schwarzkopf. As an Amazon Media Manager - Joico, you will be at the forefront of our digital marketing efforts, leveraging your expertise to develop and execute comprehensive marketing strategies that drive business growth.

Key Responsibilities

In this critical role, you will partner with Amazon advertising, agencies, and internal stakeholders to develop and implement paid search, display, programmatic, and social media advertising campaigns. Your key responsibilities will include:

• Developing and scaling search campaigns and programmatic ad buys across Amazon Sponsored Ads, Amazon DSP, and Google Ads to meet channel business targets
• Driving performance and efficiency of Amazon search campaigns and DSP orders, focusing on key metrics such as ad spend, sales, ROAS, CPC, CTR, NTB%, and conversion rate
• Creating and executing strategic media plans for major Amazon events like Prime Day
• Understanding the consumer journey and marketing/sales funnel dynamics to inform campaign development and optimization
• Managing complex catalogs and large media budgets efficiently while meeting monthly targets
• Collaborating with internal stakeholders to ensure timely delivery and implementation of display content based on promotional calendar and seasonal needs
• Working with Amazon advertising to analyze campaign data, audit and optimize search and DSP, build and test new ad types, and provide actionable insights and recommendations to key stakeholders
• Providing finance and customer support with monthly billing and reporting as required

Essential Qualifications

To succeed in this role, you will need:

• A Bachelor's degree in marketing, advertising, digital media, or a quantitative discipline
• 4+ years of hands-on experience managing paid search (Amazon Sponsored Ads, Google Ads), programmatic (Amazon DSP), and social media advertising (TikTok, Meta)
• Amazon Advertising (Search and DSP) and Google Ads Certification
• Digital Marketing agency experience supporting haircare and beauty brands is a plus
• Proficiency in PacVue, Helium10, and JungleScout is preferred
• Excellent written and communication skills, with the ability to work independently and in a team environment

Preferred Qualifications

While not required, the following qualifications are highly desirable:

• Experience working with large media budgets and complex catalogs
• Knowledge of the haircare and beauty industry, with a deep understanding of consumer behavior and market trends
• Experience with data analysis and campaign optimization, with a strong understanding of key metrics and KPIs
• Proficiency in additional marketing tools and platforms, such as Salesforce or Adobe Creative Cloud

Skills and Competencies

To excel in this role, you will need to possess a range of skills and competencies, including:

• Strong analytical and problem-solving skills, with the ability to analyze data and inform campaign development and optimization
• Excellent communication and collaboration skills, with the ability to work effectively with internal stakeholders and external partners
• Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
• A deep understanding of the digital marketing landscape, with a strong knowledge of paid search, display, programmatic, and social media advertising
• A strong understanding of the consumer journey and marketing/sales funnel dynamics, with the ability to inform campaign development and optimization

Career Growth Opportunities and Learning Benefits

At Henkel, we are committed to helping our employees grow and develop in their careers. As an Amazon Media Manager - Joico, you will have access to a range of training and development opportunities, including:

• Comprehensive onboarding and training program, with a focus on digital marketing and Amazon advertising
• Ongoing professional development opportunities, including workshops, webinars, and conferences
• Access to a range of online courses and training programs, including LinkedIn Learning and Coursera
• Opportunities for career advancement and growth, with a focus on developing future leaders

Work Environment and Company Culture

At Henkel, we pride ourselves on our diverse and vibrant culture, with a focus on innovation, collaboration, and teamwork. As an Amazon Media Manager - Joico, you will be part of a dynamic and fast-paced team, with a strong focus on digital marketing and e-commerce. Our company culture is built on a range of values, including:

• A commitment to innovation and creativity, with a focus on developing new and innovative solutions
• A focus on collaboration and teamwork, with a strong emphasis on cross-functional working and partnership
• A commitment to diversity and inclusion, with a focus on creating a welcoming and inclusive work environment
• A strong emphasis on employee development and growth, with a focus on helping our employees achieve their full potential

Compensation, Perks, and Benefits

We offer a competitive salary range of $90,000.00 - $125,000.00, depending on experience and qualifications. In addition to a competitive salary, we offer a range of perks and benefits, including:

• Comprehensive health and wellness program, with a focus on employee health and wellbeing
• Generous retirement savings plan, with a company match
• Flexible working arrangements, including remote work options and flexible hours
• Access to a range of employee discounts and perks, including discounts on company products and services

Conclusion

If you are a motivated and experienced digital marketing professional, with a passion for Amazon advertising and e-commerce, we encourage you to apply for this exciting opportunity. As an Amazon Media Manager - Joico, you will be at the forefront of our digital marketing efforts, leveraging your expertise to drive business growth and develop innovative marketing solutions. Don't miss out on this opportunity to join our dynamic and fast-paced team and take your career to the next level. Apply today and let's build the future together!

We Want to Hear From You!

If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together.