Brand Director, Global Coffee RTD - Driving Growth and Innovation in the Fastest-Growing Beverage Category

Join the Global Ventures Team at The Coca-Cola Company and Shape the Future of the Coffee RTD Market

The Coca-Cola Company is seeking an exceptional Brand Director to lead the growth and innovation of its Global Coffee RTD business. As a key member of the Global Ventures team, you will play a crucial role in driving the company's "Beverages for Life" strategy and accelerating the expansion of its coffee portfolio. If you're a motivated and experienced marketing professional looking to make a difference in a dynamic and fast-paced industry, this is an opportunity you won't want to miss.

About Global Ventures and The Coca-Cola Company

Global Ventures is a key driver of The Coca-Cola Company's growth strategy, focusing on high-growth business opportunities that extend beyond the core sparkling business. Established in 2018, Global Ventures has built a portfolio of standalone businesses with proven propositions and potential for global scale. The team is responsible for incubating and nurturing these businesses, leveraging the resources within the Coca-Cola network to drive growth and innovation.

The Coca-Cola Company is a global leader in the beverage industry, with a rich history spanning over 130 years. The company's purpose is to refresh the world and make a difference, and it achieves this through its diverse portfolio of brands, including Costa, Dogadan, Monster, and Innocent. With a strong commitment to innovation, sustainability, and inclusivity, The Coca-Cola Company is an exciting and dynamic place to work.

Job Summary

As Brand Director, Global Coffee RTD, you will be responsible for leading the global roll-out of marketing plans, managing budgets, and coordinating cross-functional teams to drive business growth. You will work closely with internal stakeholders, including global marketing capabilities teams, local operating units, and external partners to deliver "bold and brilliant" marketing experiences that drive brand equity and business results.

Key Responsibilities

• RTD Coffee Planning: Support planning for RTD category strategy and identified strategic growth pillars across all markets to deliver against business growth ambitions.
• RTD Coffee Global IMX (Integrated Marketing Experience): Deliver "bold and brilliant" marketing plans against identified strategic growth pillars in close collaboration with local teams.
• Innovation Planning Support: Support development and roll-out of innovation across key markets, working with local operating units to localize and ensure innovations are delivered on-time and in-full.
• Budgeting: Drive synergies of scale, budget productivity, and brand equity by challenging and building on existing frameworks/platforms and importing and exporting great ideas.
• Performance Management: Lead global performance measurements using insights and data from situation assessments, marketplace information, and local teams to support brand and business objectives.

Qualifications and Skills

To be successful in this role, you will need:

• 10+ years of relevant work experience in the beverage or CPG industry, with a proven track record of leading complex marketing projects.
• A Bachelor's degree or equivalent, with a Master's degree in marketing or a related field preferred.
• Demonstrated ability to work and communicate effectively with cross-functional teams, including global marketing capabilities teams, local operating units, and external partners.
• Strong portfolio management expertise, relationship management skills, and ability to manage through ambiguity.
• Excellent communication, project management, and leadership skills, with the ability to influence and drive results across multiple stakeholders.

Our ideal candidate is someone who:

• Loves to work without or beyond job descriptions, with the ability to co-create and innovate.
• Has a "desperate optimist" mindset, with the ability to try and fail while keeping strategic direction.
• Learns faster than average, with the ability to "fly the plane while fixing the engine."
• Has an ecosystem mindset, with the ability to navigate complex and multiple stakeholders, influencing different partners beyond KO and bottlers.
• Cherishes autonomy and empowerment, is self-sufficient, and is a self-starter and self-motivated.
• Possesses a challenger mindset with a fighting spirit, humility, and resourcefulness.

What You'll Gain

As a Brand Director, Global Coffee RTD, you will have the opportunity to:

• Be at the forefront of growth in a dynamic and fast-paced category.
• Work across functions, learning about all aspects of the business.
• Partner with teams across the globe, learning about different cultural and market dynamics.
• Work on global and iconic brands, some of the most loved in the industry.

Our Culture and Values

At The Coca-Cola Company, we are committed to nurturing an inclusive culture that is grounded in our company purpose. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. Our four key behaviors - curious, empowered, inclusive, and agile - are at the heart of our culture, and we value how we work as much as what we achieve.

Compensation and Benefits

The Coca-Cola Company offers a competitive salary and benefits package that reflects its commitment to attracting and retaining top talent. While specific details are not provided, our compensation and benefits package is designed to reward performance, promote well-being, and support work-life balance.

Conclusion

If you're a motivated and experienced marketing professional looking to drive growth and innovation in the coffee RTD market, we encourage you to apply for this exciting opportunity. As Brand Director, Global Coffee RTD, you will play a crucial role in shaping the future of The Coca-Cola Company's coffee portfolio and driving business results. Join our team and be part of a dynamic and fast-paced industry that's shaping the future of beverages.

Ready to apply? We are excited to review your application and discuss this opportunity further.