Demand Generation Manager, EMEA - Driving Business Growth through Innovative Marketing Strategies

Join the Acrolinx Team: Revolutionizing Content Governance with AI-Powered Solutions

At Acrolinx, we're on a mission to transform the world of content creation by harnessing the power of artificial intelligence. Born out of the prestigious German Research Center for Artificial Intelligence (DFKI), we've been pioneering content governance long before it became a trend. Our cutting-edge content governance software empowers businesses to capture and digitize their style guides, ensuring writing standards are consistently met.

Our customers achieve significant efficiency gains without compromising on quality, thanks to our AI-driven writing assistance, automated reviews, and quality gates, as well as analytics that compare content quality with performance. As a Demand Generation Manager, EMEA, you'll play a crucial role in driving new sales opportunities in the European market and contributing to the company's continued growth and success.

About the Role

We're seeking an experienced Demand Generation Manager to lead our marketing efforts in the EMEA region. As a key member of our marketing team, you'll be responsible for designing and executing multi-channel campaigns that drive qualified leads and opportunities. This role reports to the VP of Marketing and offers a unique opportunity to collaborate with sales teams, content creators, and product marketing experts to achieve business objectives.

Key Responsibilities:

• Develop and execute multi-channel campaigns to drive qualified leads and opportunities in EMEA, leveraging regional events, webinars, SEO, and outbound programs to engage target accounts.
• Partner closely with Enterprise Account Executives to identify gaps in target account engagement and key personas, ensuring alignment with sales goals and objectives.
• Design and implement email marketing campaigns to nurture ICP leads, engage prospects, and drive conversions, working closely with Content and Product Marketing to develop high-converting content.
• Track, analyze, and report on key metrics to measure campaign effectiveness, regularly optimizing performance to ensure maximum ROI.
• Collaborate with the BDR team to ensure seamless lead handoff and follow-up processes, and work with RevOps to maintain a healthy and engaged database of target contacts.
• Stay up-to-date with the latest trends and best practices in B2B marketing and demand generation, applying this knowledge to drive innovative marketing strategies.

Qualifications and Skills

To succeed in this role, you'll need a strong background in B2B enterprise demand generation, with a focus on Account-Based Marketing (ABM). You'll have:

• A minimum of 5 years of experience in B2B enterprise demand generation, with a proven track record of driving successful campaigns in the EMEA market.
• Proficiency in marketing automation tools (Pardot preferred) and CRM systems (Salesforce), with the ability to leverage these tools to drive campaign optimization and measurement.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions that drive business growth.
• A goal-driven mindset, with the ability to collaborate with sales teams to understand target audiences, market trends, and sales goals.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Exceptional written and verbal communication skills in English, with German proficiency a strong plus.

In addition to these essential qualifications, we're looking for a creative and innovative thinker who can develop outside-the-box marketing campaigns that resonate with target audiences. You'll have a growth mindset, a results-driven focus, and a can-do attitude that drives success.

What We Offer

As a member of the Acrolinx team, you'll enjoy a competitive salary and a range of benefits that support your well-being and career growth. Our company culture is built on a foundation of innovation, collaboration, and teamwork, with a remote work environment that offers flexibility and work-life balance.

You'll have opportunities to:

• Develop your skills and expertise in demand generation marketing, with access to training and professional development resources.
• Collaborate with a talented team of marketers, sales professionals, and product experts to drive business growth and achieve shared goals.
• Participate in industry events and conferences, staying up-to-date with the latest trends and best practices in B2B marketing.
• Enjoy a dynamic and supportive work environment that encourages creativity, innovation, and continuous learning.

Ready to Join Our Team?

If you're a motivated and experienced demand generation marketer looking for a new challenge, we want to hear from you. As a Demand Generation Manager, EMEA, you'll play a critical role in driving business growth and contributing to the success of our company. Apply now to join our team and start shaping the future of content governance with AI-powered solutions.

Don't miss this opportunity to make a meaningful impact in the world of content creation. Apply today!