Experienced Digital Marketing Specialist - Lead Generation Expert for High-Growth B2C SaaS

Revolutionize Your Career with OneCV.AI, the Pioneers in AI-Driven Resume Customization

At OneCV.AI, we're not just another tech company; we're the trailblazers in revolutionizing how resumes are crafted and tailored to specific job descriptions. Our cutting-edge AI platform automates the resume building process, saving users hours of tedious work and delivering polished, professional resumes that stand out to potential employers. With a simple copy-paste-submit process, our users can have a tailored resume in minutes, thanks to our advanced features like skill extraction, theme alignment, and smart inference.

We're now on the hunt for a seasoned Digital Marketing Specialist - Lead Generation to drive substantial growth in high-quality website traffic and convert visitors into inbound leads for OneCV.ai. As a fully remote contract position, this opportunity is open to talented candidates based in the US.

About the Role

As our ideal candidate, you'll be a self-driven marketing expert with a strategic mindset and a flair for creative problem-solving. You'll have a proven track record of owning marketing efforts, driving growth, and adapting to the unique challenges of scaling businesses. Your expertise will be crucial in developing and executing strategies that drive relevant website traffic and convert visitors into paying customers.

Key Responsibilities

• Traffic Growth and Lead Generation (40% of role)
  • Develop and execute strategies to drive relevant website traffic and convert visitors into paying customers through optimized landing pages, lead capture mechanisms, and targeted advertising campaigns.
  • Plan, implement, and manage paid search and social media campaigns to attract users and generate high-quality inbound leads.
  • Continuously monitor and report on traffic, conversions, and lead quality metrics to refine marketing efforts and ensure consistent growth.
• Content Strategy and SEO Optimization
  • Design and manage user-centric ad campaigns and marketing initiatives that position OneCV.ai as the go-to platform for personalized resume customization.
  • Perform keyword research and optimize website content to attract job seekers and professionals searching for personalized resume solutions.
  • Develop and execute a content strategy that aligns with OneCV.ai's rapid growth goals, focusing on SEO optimization and key moments in the buyer's journey.
  • Create and curate high-quality, industry-relevant content (e.g., blog posts, tips for job seekers, success stories, and product guides) to drive traffic and build brand credibility.
  • Implement a link-building strategy to enhance domain authority and increase visibility in search engine rankings.
• Performance Analysis and Optimization
  • Monitor and analyze SEO performance metrics, leveraging data insights to make continuous improvements that accelerate traffic growth and conversions.
  • Set up and manage analytics to track performance and user engagement.
  • Provide KPI reports and identify trends to optimize growth strategies.
  • Make data-driven adjustments to improve conversions and customer experience.

Essential Qualifications

To excel in this role, you'll need:

• A Bachelor's degree in Marketing, Digital Media, or a related field.
• At least 3 years of experience in B2C digital marketing, with a strong emphasis on lead generation and performance-driven campaigns.
• Demonstrated success in driving significant increases in website traffic and lead generation through effective marketing strategies and channels (X, Facebook, LinkedIn, Instagram, TikTok).
• In-depth knowledge of SEO, content marketing, and digital advertising best practices to optimize visibility and engagement.
• Exceptional analytical skills, with proficiency in tools such as Google Analytics, Adobe Analytics, SEMrush, and Tableau.
• Hands-on experience with marketing automation platforms, including HubSpot, Marketo, Pardot, or ActiveCampaign, to create and manage scalable campaigns.

Preferred Qualifications

While not mandatory, having the following skills will give you a competitive edge:

• Experience working with early-stage deep tech and B2C startups.
• A collaborative mindset with a proven ability to work effectively in a remote team environment.
• Strong communication skills, both written and verbal, to keep teams aligned and focused on key objectives.
• A driven and adaptable approach to marketing, with a knack for creative problem-solving and continuous learning.

What We Offer

As a valued member of our team, you'll enjoy:

• A competitive hourly rate of $25-$45, plus a performance-based bonus tied to traffic and lead generation targets.
• The flexibility of a fully remote contract position, allowing you to work from anywhere in the US.
• Opportunities for career growth and professional development in a rapidly expanding company.
• A dynamic and supportive work environment that encourages innovation and creativity.

Join Our Success Story

If you're ready to take your career to the next level and be part of a pioneering team that's revolutionizing the resume customization landscape, we want to hear from you. Apply now and let's discuss how you can become a vital part of our success story.

At OneCV.AI, we're committed to fostering a culture of innovation, creativity, and continuous learning. As a Digital Marketing Specialist - Lead Generation, you'll have the opportunity to work on exciting projects, develop your skills, and contribute to the company's rapid growth. Don't miss this chance to join our dynamic team and shape the future of resume customization.