Remote Digital Strategy, Performance Marketing and Web Director - All TxO Locations

About the position Responsibilities • Develop and implement a data-driven digital marketing strategy that aligns with the organization's business objectives and targets key patient demographics. • Oversee the organization's website, ensuring it is visually appealing, user-friendly, and optimized for search engines. • Monitor website performance, conduct regular audits, and implement improvements to enhance user experience, increase organic traffic, and drive conversions. • Collaborate with internal teams, including marketing, communications, and IT, to develop and implement digital advertising campaigns across various platforms, including search engines, social media, and display networks. • Develop and manage search engine optimization (SEO) strategies to increase organic visibility and improve search engine rankings for key keywords and phrases. • Monitor and analyze website and campaign performance metrics, providing regular reports and actionable insights to senior leadership. • Develop and implement performance marketing initiatives, including pay-per-click (PPC) advertising, retargeting, and email marketing, to drive patient acquisition and engagement. • Stay up to date with industry trends, best practices, and emerging technologies in digital marketing and performance measurement to continuously enhance the organization's digital presence and marketing effectiveness. • Manage relationships with external vendors, agencies, and partners to ensure the successful execution of digital marketing initiatives. • Collaborate with compliance and legal teams to ensure all digital marketing efforts adhere to healthcare regulations and industry guidelines. Requirements • Bachelor's degree in marketing, digital marketing, communications, or a related field. • Master's degree is preferred. • Proven experience over ten (10+) years in digital marketing, website management, and performance marketing, preferably within the healthcare industry or a related field. • Strong understanding of digital marketing strategies, including search engine marketing (SEM), social media advertising, email marketing, and content marketing. • Proficiency in web analytics tools, such as Google Analytics, and experience in analyzing data to drive actionable insights and improve performance. • Experience managing and optimizing websites using content management systems (CMS) and search engine optimization (SEO) techniques. • Strong knowledge of performance marketing tactics, including pay-per-click (PPC), retargeting, and conversion rate optimization (CRO). • Exceptional analytical skills and ability to use data to drive decision-making and measure the effectiveness of digital marketing efforts. • Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. • Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines. • Strong communication and collaboration skills, with the ability to effectively work with cross-functional teams and stakeholders at all levels of the organization. Apply tot his job Apply To this Job