Paid Media Specialist (PPC Specialist / Media Buyer)

About Us Signa Marketing is an Inbound Marketing Agency headquartered in Downtown Phoenix, Arizona, that helps medium-sized to enterprise businesses scale up into the next tier of business growth. Accountability is an extremely important factor that each of our team members and clients holds us to, and we strive to “wow” our clients with our creativity, results, and timeliness. We provide our clients across a vast spectrum of industries with search engine optimization, paid media strategy & management, website development, UI/UX design, conversion rate optimization, content creation (written and visual), analytics, digital strategy, and more. Our Core Values • Partnership - We build strong relationships between our clients and the Signa Team through trust, respect, and common goals, always prioritizing what's best for both the client and the team. • Prioritizing Action + Client Experience - From day one, we prioritize client goals, adapting to their needs while tackling their objectives with dedication and speed, all while providing an amazing experience. • Communication - We aim to foster strong teamwork and deep connections among our clients and team members, cultivating transparency, clarity, and trust. • Authenticity + Radical Candor - We commit to being genuine and honest in our interactions, embracing open-mindedness and constructive feedback to fuel trust and growth. • Empathy + Being Of Service - We care deeply about understanding and supporting our clients and our team members to create relationships that drive innovation, client satisfaction, and personal fulfillment. • Innovation + Being a Student - We embrace continuous learning and curiosity, challenging the status quo, and driving creative solutions that help us reach our clients' goals. The Role As a highly experienced Paid Media Specialist with a proven track record of delivering business results through paid media channels in both paid search and paid social, you are responsible for leading and creating the development of paid media campaign strategies, managing paid media campaigns, and managing the success of several accounts across different industries. You will be building and managing campaigns in Google Ads, Microsoft Ads, Meta (Facebook Ads and Instagram Ads), TikTok Ads, LinkedIn Ads, and YouTube Ads, just to name a few. From creating entire paid media campaign strategies unique to each client to building out campaigns and delegating landing page design and optimizations to the web development team for implementation. This role entails “owning” everything under the umbrella of Paid Media/PPC. You are responsible for completing all campaign performance reporting and reviewing results with each client each month. You are an individual who is excited and obsessed with paid media advertising and stays up-to-date with the latest in the PPC industry; you eat, live, and breathe paid media! The Task At Hand • Strategizing, building, and managing paid media campaigns for paid search and paid social; Google Ads, Bing Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, and LinkedIn Ads. • Knowledge and expertise to perform both manual and automated bid optimization strategies and understand how to utilize various campaign types and strategies to deliver results for clients. • Conducting thorough keyword research, market research, competitive research, and audience targeting research to build high-performing PPC campaigns. • Experience and ability to implement and test conversion tracking in Google Tag Manager, Google Analytics, Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. • The ability to create and deploy an effective paid media strategy, which includes the strategy around landing pages and ad creative (text, graphics, and video). • Ability to write all landing page content and delegate to the Web Development Team for implementation. • Perform rigorous campaign analysis to determine performance, ROI, and optimization opportunities to ensure that client goals are being met or exceeded. • Completing monthly reporting and being able to speak to performance and progress with clients and team members. • Constant development of finding new paid media strategies to test and implement. Qualifications • A proven track record of delivering PPC results for agency clients. • 5+ years of past agency experience is required (tracking time for your individual tasks and working within project management systems). • 5+ years of experience strategizing, building, and managing paid search campaigns in Google Ads and Microsoft Ads. • 5+ years of experience strategizing, building, and managing paid social campaigns in Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads. • 5+ years of experience with Google Tag Manager and Google Analytics, and setting up conversion tracking. • You excel at developing paid media strategies and executing them to deliver inbound lead generation for service-based businesses and sales for e-commerce businesses. • You are highly detailed, focused, hungry for success, and always willing to learn more. • You carry strong communication skills, both written and verbal. • Candidate must be highly detail-oriented. • You are highly organized, punctual, and have the ability to “over-deliver.” • You have expertise in communicating with clients and stakeholders. • You have a strong passion for PPC, digital marketing, pattern recognition, and data. • You are always looking to dig deeper and find the right strategy. • Strong experience in utilizing PPC industry-standard tools. • You thrive in a high-pressure, fast-paced environment and put your skills to the test by working in a team of highly skilled individuals. • You hold yourself accountable and put out your best work every day. • You are a team player and enjoy collaborating with others. • You have a proven record of managing multiple PPC accounts at once. This is a part-time, 100% remote, 1099 contract position. If you feel like you're the right fit and are obsessed with helping businesses grow their bottom line with PPC, how we are, please inquire by providing your resume and examples of your results! Job Types: Part-time, Contract Pay: $30.00 - $40.00 per hour Expected hours: 15 – 40 per week Benefits: • Flexible schedule Application Question(s): • (*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) Have you worked in an agency environment on a team? • (*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) Do you have substantial experience working within project management systems to manage your tasks? If so, please list the platforms that you worked on within an agency environment in detail and describe how you would access your tasks and deliver completed tasks. • (*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) Have you worked in an agency environment on a team that required time tracking? If so, describe in detail the process you followed to track your time for tasks and/or projects. • (*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) How do you approach bidding strategies when working on a Google Ads paid search campaign? Describe the bidding strategy that you usually start with and how it would evolve over time. • (*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) How much experience do you have with determining the landing page strategy? Are you normally responsible for creating the landing page strategy and copy/content? Experience: • Google Ads: 5 years (Required) • Facebook Advertising: 5 years (Required) • Bing Ads: 5 years (Required) • working in an agency: 5 years (Required) • Google Tag Manager: 5 years (Required) • Google Analytics: 5 years (Required) Location: • United States (Required) Work Location: Remote Apply tot his job Apply To this Job