Senior Marketing Analyst - Direct Mail and Prospect Marketing Strategy Development and Execution

Introduction to American Express

At American Express, we empower our customers and colleagues to achieve their full potential, fostering a culture of innovation, inclusivity, and community. As a global leader in the financial services industry, we have a long history of providing exceptional products, services, and experiences that enhance the lives of our customers. Our commitment to excellence, customer satisfaction, and employee growth has earned us a reputation as one of the world's most admired companies.

About the U.S. Consumer Services Team

The U.S. Consumer Services Team is responsible for developing and delivering a suite of consumer products, services, and experiences in the U.S. market. Our team is dedicated to creating and delivering world-class marketing programs that drive demand, inspire customer engagement, and make membership an indispensable advantage. We are passionate about helping our customers achieve their goals and live their best lives.

Job Overview

We are seeking a highly skilled and motivated Senior Marketing Analyst to join our Direct Mail and Prospect Marketing team. As a key member of our team, you will play a critical role in developing and executing direct mail acquisition campaigns that drive new premium card acquisitions and customer growth. You will leverage data and advanced segmentation capabilities to inform your decisions, design robust test and learn plans, and track and analyze campaign performance.

Key Responsibilities

• Develop and execute direct mail campaigns that drive new premium card acquisitions and customer growth
• Collaborate with cross-functional teams to design and deliver winning creatives, offers, and segmentation strategies
• Track and analyze campaign performance, drawing insights and linkages from multiple data sets
• Present findings and recommendations to senior stakeholders, influencing business decisions and driving growth
• Build and maintain strong relationships with key partners, ensuring flawless execution of direct mail campaigns
• Stay up-to-date with industry trends, best practices, and emerging technologies, applying this knowledge to drive innovation and improvement

Qualifications and Skills

To succeed in this role, you will need to possess a unique blend of analytical, creative, and interpersonal skills. We are looking for individuals with:

• Strong organizational skills, with a relentless attention to detail and ability to multitask in a fast-paced environment
• Proven analytical and problem-solving skills, with experience in data analysis and interpretation
• Excellent verbal and written communication skills, with the ability to present complex ideas and insights to senior stakeholders
• Adeptness for building and leveraging relationships, with a strong customer focus and commitment to success
• Proficiency in Excel, PowerPoint, and other Microsoft Office software, with experience in data visualization and presentation
• At least 1-2 years of marketing experience, with a Bachelor's degree in a relevant field (e.g., marketing, business, statistics)

Preferred Qualifications

• Experience in direct mail marketing, with a deep understanding of campaign development, execution, and analysis
• Knowledge of advanced segmentation capabilities, data analytics, and statistical modeling
• Experience working with cross-functional teams, including creative, product, and sales teams
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines
• Experience with marketing automation platforms, CRM systems, and data management tools

Career Growth and Development

At American Express, we are committed to helping our colleagues grow and develop in their careers. We offer a range of training and development programs, including:

• Leadership development programs, designed to help you build your skills and expertise
• Mentorship opportunities, pairing you with experienced colleagues who can provide guidance and support
• Networking events, conferences, and workshops, providing opportunities to connect with industry leaders and stay up-to-date with the latest trends and best practices
• Flexible working arrangements, including hybrid, onsite, or virtual options, to help you balance your work and personal life

Work Environment and Company Culture

At American Express, we pride ourselves on our inclusive and dynamic work environment. We believe in fostering a culture of diversity, equity, and inclusion, where everyone feels valued, respected, and empowered to contribute. Our colleagues are passionate, driven, and committed to making a difference, and we are dedicated to providing the support and resources they need to thrive.

Benefits and Compensation

We offer a competitive compensation package, including:

• A salary range of $55,000 to $105,000 per year, depending on experience and location
• Bonus incentives, tied to individual and team performance
• A 6% company match on retirement savings, to help you plan for your future
• Comprehensive medical, dental, vision, life insurance, and disability benefits, to protect your health and well-being
• Flexible working arrangements, including hybrid, onsite, or virtual options, to help you balance your work and personal life
• 20+ weeks paid parental leave, for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
• Free access to global on-site wellness centers, staffed with nurses and doctors, to support your physical and mental health
• Free and confidential counseling support, through our Healthy Minds program, to help you navigate life's challenges

Conclusion

If you are a motivated and talented marketing professional, looking to make a significant impact in a dynamic and supportive environment, we encourage you to apply for this exciting opportunity. As a Senior Marketing Analyst on our Direct Mail and Prospect Marketing team, you will have the chance to develop and execute innovative campaigns, drive business growth, and build a rewarding career with a global leader in the financial services industry. Apply now and take the first step towards a challenging and fulfilling role with American Express.