Senior Manager, Product Management - Marketing Data Products and Strategy Development

Introduction to Our Company

We are a dynamic and innovative organization dedicated to making a tangible difference in the lives of our customers and associates. Our company is built on a foundation of flexibility, collaboration, and a passion for delivering exceptional products and services. We believe in fostering a culture of creativity, inclusivity, and continuous learning, where our employees can thrive and grow. As a leader in our industry, we are committed to driving business growth, improving efficiency, and enhancing customer satisfaction through the production of high-quality products.

Job Overview

We are seeking an experienced and skilled Senior Manager, Product Management - Marketing Data Products to join our team. This hybrid role offers the flexibility to balance your time between our remote office and home, providing an ideal work environment for those who value autonomy and flexibility. As a Senior Manager, you will play a critical role in driving the strategy and execution of our marketing data products, working closely with cross-functional teams to deliver business value and drive sales.

Key Responsibilities

The successful candidate will be responsible for:

• Developing and executing strategies for integrating data into marketing products, ensuring the quality, accuracy, and usability of data
• Leading the development, launch, and enhancement of data-driven marketing tools or platforms
• Collaborating with cross-functional teams (engineering, marketing, data science) to align product features with business needs
• Defining and tracking key product metrics to assess the performance of marketing data products
• Leading the collection, analysis, and interpretation of marketing data to provide actionable insights
• Measuring the effectiveness of marketing campaigns across multiple channels (digital, social, email) using data-driven approaches
• Using analytics to identify key customer behaviors, preferences, and trends, driving personalization strategies
• Ensuring seamless integration of MarTech tools with other business systems (e.g., sales, customer service) for a holistic view of the customer journey
• Driving marketing automation initiatives to enhance customer engagement, lead generation, and conversion tracking

Essential Qualifications

To be successful in this role, you will need:

• 6-8 years of relevant work experience in product management, marketing, or a related field
• A bachelor's degree in a field of study related to the job (or equivalent degree)
• Proven experience in leading the development, launch, and enhancement of data-driven marketing tools or platforms
• Strong understanding of marketing data products, including data analysis, interpretation, and visualization
• Excellent communication, collaboration, and leadership skills
• Ability to work in a fast-paced, fluid environment with shifting priorities
• Proficiency in modern software development product management practices and agile methodologies

Preferred Qualifications

While not essential, the following qualifications are preferred:

• Mastery of working as a Product Manager in a modern software development-based enterprise environment
• Experience with extreme programming (XP) principles, paired programming, test-driven development, and continuous deployment
• Proficiency in communicating with and influencing functional and technical team members at all levels in the organization
• Experience with user research, testing, and analysis to understand customer needs
• Knowledge of competitive research and analysis
• Experience with guiding junior team members through Product Management fundamentals

Skills and Competencies

The successful candidate will possess the following skills and competencies:

• Attracts Top Talent: Attracting and selecting the best talent to meet current and future business needs
• Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders
• Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals
• Business Insight: Applying knowledge of business and the marketplace to advance the organization's goals
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Cultivates Innovation: Creating new and better ways for the organization to be successful
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions
• Develops Talent: Developing people to meet both their career goals and the organization's goals
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives

Career Growth Opportunities and Learning Benefits

At our company, we are committed to the growth and development of our employees. As a Senior Manager, Product Management - Marketing Data Products, you will have access to a range of career growth opportunities, including:

• Professional development programs to enhance your skills and knowledge
• Mentorship and coaching from experienced leaders
• Opportunities to work on high-impact projects and initiatives
• Collaboration with cross-functional teams to drive business value
• Recognition and rewards for outstanding performance

Work Environment and Company Culture

Our company culture is built on a foundation of flexibility, collaboration, and inclusivity. We believe in fostering a work environment that is supportive, dynamic, and engaging, where our employees can thrive and grow. As a Senior Manager, you will be part of a team that values:

• Autonomy and flexibility in your work
• Collaboration and teamwork to drive business value
• Inclusivity and diversity in all aspects of our business
• Continuous learning and professional development
• Recognition and rewards for outstanding performance

Compensation, Perks, and Benefits

We offer a competitive salary and a range of perks and benefits, including:

• Comprehensive health and wellness programs
• Retirement savings plans and matching contributions
• Paid time off and holidays
• Professional development opportunities and education assistance
• Recognition and rewards for outstanding performance

Conclusion

If you are a motivated and experienced product management professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Senior Manager, Product Management - Marketing Data Products, you will play a critical role in driving the strategy and execution of our marketing data products, working closely with cross-functional teams to deliver business value and drive sales. Don't hesitate to apply - we value a great attitude and a willingness to learn above all. Submit your application today!