Senior Vice President of Marketing – Strategic Brand Leadership and Growth Expert for Home Care and Healthcare Technology Solutions

Introduction to Sandata Technologies

Sandata Technologies is a pioneering force in the home care and healthcare industry, providing innovative software technology solutions to over 15,000 provider agencies, 19 state payers, and 50 managed care organizations across the United States. Our mission is to empower these organizations to navigate the complexities of regulatory compliance, streamline their operations, and ultimately deliver exceptional patient care. As a leader in our field, we are committed to fostering a culture of diversity, equity, and inclusion, where every individual feels valued, respected, and empowered to contribute their unique perspectives and talents.

About the Role

We are seeking an exceptional Senior Vice President of Marketing to join our executive team and drive the development and execution of our marketing strategy. As a key member of our leadership team, you will play a pivotal role in shaping our brand identity, amplifying our market presence, and driving revenue growth through innovative marketing initiatives. This is a fully remote position, offering you the flexibility to work from anywhere in the United States and collaborate with our distributed team.

Key Responsibilities

As our Senior Vice President of Marketing, you will be responsible for:

• Developing and implementing a comprehensive marketing strategy that aligns with our business objectives and drives brand awareness, lead generation, and revenue growth
• Collaborating with cross-functional teams, including sales, product, and customer success, to identify new business opportunities, partnerships, and market segments
• Creating and executing demand generation programs, including marketing-driven campaigns, events, webinars, SEO, SEM, and ad retargeting, to drive revenue and growth
• Managing and optimizing our marketing budget to ensure maximum ROI and effectiveness
• Providing strategic guidance and support to our sales team to enhance their selling process and drive conversions
• Developing and maintaining a deep understanding of our target markets, including state Medicaid, managed care organizations, home care agencies, and IDD agencies
• Staying up-to-date with industry trends, best practices, and emerging technologies to inform our marketing strategy and stay ahead of the competition

Essential Qualifications

To be successful in this role, you will need:

• A degree in Marketing or Communications, with an MBA preferred
• Minimum 10-15 years of senior-level marketing experience, preferably in the healthcare industry
• Proven track record of developing and executing successful marketing strategies that drive revenue growth and brand awareness
• Strong business acumen and understanding of key drivers within the healthcare industry
• Exceptional communication and leadership skills, with the ability to inspire and motivate cross-functional teams
• Experience working with C-level executives and providing strategic guidance and support

Preferred Qualifications

While not required, the following qualifications are highly desirable:

• Experience with digital marketing best practices, including SEO, SEM, and social media marketing
• Knowledge of marketing automation platforms and CRM systems
• Experience with data analysis and performance metrics to inform marketing strategy
• Strong relationship management skills, with the ability to build and maintain strategic partnerships

Skills and Competencies

To excel in this role, you will need to possess the following skills and competencies:

• Strategic thinking and problem-solving skills, with the ability to develop and execute complex marketing strategies
• Collaboration and teamwork skills, with the ability to work effectively with cross-functional teams
• Communication and presentation skills, with the ability to articulate complex ideas and inspire audiences
• Leadership and management skills, with the ability to motivate and guide team members
• Adaptability and flexibility, with the ability to navigate changing market conditions and priorities

Career Growth and Development

At Sandata Technologies, we are committed to supporting the growth and development of our team members. As our Senior Vice President of Marketing, you will have access to:

• Comprehensive training and onboarding programs to ensure your success in the role
• Ongoing professional development opportunities, including conferences, workshops, and online courses
• Mentorship and coaching from experienced leaders and industry experts
• Opportunities for career advancement and growth within the company

Work Environment and Company Culture

At Sandata Technologies, we pride ourselves on our collaborative and inclusive work environment. As a remote team, we are committed to fostering a sense of community and connection among our team members, through regular virtual meetings, social events, and team-building activities. We offer a range of perks and benefits, including:

• Flexible work arrangements, including remote work and flexible hours
• Comprehensive health and wellness programs, including medical, dental, and vision coverage
• Generous paid time off and holiday policies
• Opportunities for professional development and growth
• A fun and dynamic work environment, with a team of passionate and dedicated professionals

Compensation and Benefits

We offer a competitive salary and benefits package, including:

• Medical, dental, and vision coverage
• Flexible Spending Account for health and dependent care
• Health Savings Account
• 401(k) Plan
• Aflac STD, LTD, Critical Illness, Hospital, and Accident insurance
• Employee Assistance Program
• Tuition reimbursement and paid certification programs
• Catalog of training courses for skills development
• Career Pathing for every department
• Employee Resource Groups (BIPOC, LGBTQ, Women, Military Veterans)

Conclusion

If you are a seasoned marketing professional with a passion for driving growth and brand awareness, we encourage you to apply for this exciting opportunity. As our Senior Vice President of Marketing, you will play a critical role in shaping our marketing strategy and driving revenue growth. With a competitive salary, comprehensive benefits package, and opportunities for career growth and development, this is an exceptional opportunity to join a dynamic and innovative company. Apply now to take the first step in your journey with Sandata Technologies!