Experienced SEO Coordinator – Organic Search Engine Optimization Specialist for Education Industry

Introduction to Workwarp and the Role

Workwarp, a leading institution in the education sector, is seeking an experienced and skilled SEO Coordinator to join our dynamic team. As an SEO Coordinator, you will play a pivotal role in supporting our organic search engine optimization efforts, driving improvements in search engine rankings, traffic acquisition, new student applications, and enrollments. This is an exceptional opportunity for a motivated and results-driven individual to contribute to the growth and success of our organization.

Job Summary

The SEO Coordinator will be responsible for developing and executing on-page and off-page SEO improvements, conducting comprehensive keyword research, optimizing website content, and analyzing website performance using SEO tools and data analytics platforms. The ideal candidate will have a solid understanding of performance marketing, conversion, and online customer acquisition, as well as experience with SEO tools, Google Analytics, and HTML/CSS.

Key Responsibilities

• Conduct comprehensive keyword research to identify strategic opportunities for organic growth
• Optimize website content, meta tags, and other on-site elements to align with SEO best practices
• Monitor and analyze website performance using SEO tools and data analytics platforms, generating reports to evaluate the effectiveness of SEO strategies month to month
• Monitor Core Web Vitals and page load speed performance across multiple devices to meet benchmarks for optimal search rankings
• Analyze backlink profiles and support high-quality organic link acquisition efforts
• Collaborate with content writers and graphic designers to create, edit, and publish a variety of content types, including blog posts, articles, whitepapers, infographics, press releases, and videos
• Conduct organic traffic competitive analysis to identify areas for improvement
• Stay up to date with industry trends and search engine algorithm updates to adjust strategies accordingly
• Review and proof all SEO content to ensure compliance with Federal, State, accreditation, and institutional policies and procedures

Requirements and Qualifications

To be successful in this role, you will need:

• A Bachelor's Degree in Marketing, Communications, or a related field (preferred)
• Minimum of three years of experience in a dedicated SEO role (required), with higher education industry experience being a plus
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Working knowledge of HTML and CSS as it relates to SEO website maintenance tasks
• Minimum of 3 years of experience with SEO tools, including SEMRush, BrightEdge, or similar platforms
• Minimum 3 years of experience using Google Analytics (required)
• A computer-savvy and technical mindset, with a willingness to learn new systems and proficient skills in MS Office software products
• Strong writing skills, using best practices in marketing and persuasive writing
• A sincere interest in helping others achieve life goals, with a customer-service-oriented approach to recruiting and retaining students
• Self-motivated, goal-oriented, assertive, results-driven, high energy, and highly ethical, with a positive, can-do attitude and strong organizational skills

Skills and Competencies

The ideal candidate will possess:

• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A proactive and adaptable approach, with a willingness to learn and stay up to date with industry trends and best practices
• A customer-centric mindset, with a focus on delivering exceptional results and driving business growth

Career Growth Opportunities and Learning Benefits

At Workwarp, we are committed to the growth and development of our employees. As an SEO Coordinator, you will have access to:

• Ongoing training and professional development opportunities, to enhance your skills and knowledge in SEO and digital marketing
• A collaborative and supportive work environment, with a team of experienced professionals who are passionate about education and student success
• Opportunities for career advancement and growth, within a dynamic and rapidly expanding organization

Work Environment and Company Culture

Our company culture is built on values such as integrity, excellence, customer service, teamwork, and mutual respect. We are passionate about education and student success, and we believe in creating a work environment that is inclusive, supportive, and empowering. As an SEO Coordinator, you will be part of a team that is dedicated to making a positive impact on the lives of our students and the wider community.

Compensation, Perks, and Benefits

We offer a competitive salary and a range of benefits, including:

• A comprehensive benefits package, including health, dental, and vision insurance
• A 401(k) retirement savings plan, with employer matching contributions
• Paid time off and holidays, to support your work-life balance and well-being
• Opportunities for professional development and growth, to enhance your skills and knowledge

Conclusion

If you are a motivated and results-driven individual, with a passion for SEO and digital marketing, we encourage you to apply for this exciting opportunity. As an SEO Coordinator at Workwarp, you will be part of a dynamic team that is dedicated to driving business growth and delivering exceptional results. Don't miss out on this chance to take your career to the next level and make a positive impact on the lives of our students. Apply now and let's discuss how you can become a vital part of our success story.