Senior Manager, Global Consumer Insights - Shaping the Future of Play and Entertainment through Data-Driven Decision Making

Unlock Your Potential at Hasbro: Join Our Dynamic Consumer Insights Team

At Hasbro, we're not just a company - we're a community of innovators, creators, and game-changers who are passionate about shaping the face of play and entertainment. For over 90 years, we've been driven by a culture of community, passion, integrity, creativity, and inclusion, inspiring our diverse team of highly skilled and highly creative individuals to come up with the best ideas. We're now looking for a seasoned Senior Manager of Global Consumer Insights to join our team and help us drive business growth through data-driven decision making.

About the Role

As a Senior Manager, Global Consumer Insights, you'll be an embedded partner and consumer expert to our Global Play teams, specifically our Action Brands portfolio. You'll proactively develop research agendas, prioritize problems, recommend solutions, and advocate for insight adoption with our business partners responsible for brand and franchise strategies, product innovation, and go-to-market planning. If you're passionate about play and have a keen curiosity about kids and fans, paired with the courage to share consumer truths and insights with our partner teams, we'd love to hear from you.

Key Responsibilities

• Be the voice of the consumer for a portfolio of brands, using insights to significantly influence strategies, development, forecasting, and marketing planning.
• Work with the Director to prioritize business questions and requests across audience, category, brand, product, creative, and commercial needs.
• Proactively develop and deliver insights agendas tied to strategic brand goals, development gates, and commercial sell-in.
• Lead research projects, including consumer foundational, audience segmentation, brand tracking, product/package testing, messaging/campaign testing, and ad hoc studies, using custom and standardized approaches.
• Provide brand and design teams with primary and secondary research, strategic consulting, and research presentations that scale up to senior levels.
• Model standards for quality and actionability in research plans and results, mentoring more junior analysts on the team.
• Leverage and help grow AIM's eco-system of insights vendors, tools, and data-sources to meet business partner needs.

What You'll Bring

To succeed in this role, you'll need:

• 10+ years of experience in consumer insights or market research, preferably with several years of experience in children or fan products, entertainment, and/or gaming.
• Deep expertise in quantitative and qualitative insights methods, including segmentation, product testing, volumetrics, and creative asset testing.
• Best-in-class ability to tell compelling stories with a level of polish that can translate to GM-level presentations.
• Experience translating advanced analytics into insights with support from vendor partners and AIM Analytics peers.
• Strong problem diagnosis and definition skills.
• Excellent prioritization and project oversight capabilities.
• High-level analytical and critical thinking skills.
• Excellent interpersonal, written, and verbal communication skills.
• Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards.

Essential Skills and Competencies

To excel in this role, you'll need to possess:

• A passion for play and a keen curiosity about kids and fans.
• Courage to share consumer truths and insights with partner teams.
• Strong consultative skills and ability to influence stakeholders.
• Excellent project management skills and ability to prioritize multiple projects.
• Strong analytical and critical thinking skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Career Growth Opportunities and Learning Benefits

At Hasbro, we're committed to helping you grow and develop your skills. As a Senior Manager, Global Consumer Insights, you'll have the opportunity to:

• Develop your leadership skills and expertise in consumer insights.
• Work on high-profile projects and contribute to business growth.
• Collaborate with cross-functional teams and stakeholders.
• Stay up-to-date with industry trends and best practices.
• Participate in training and development programs to enhance your skills.

Work Environment and Company Culture

At Hasbro, we pride ourselves on our culture of community, passion, integrity, creativity, and inclusion. As a Senior Manager, Global Consumer Insights, you'll be part of a dynamic team that values:

• Collaboration and teamwork.
• Innovation and creativity.
• Diversity and inclusion.
• Work-life balance.
• Professional development and growth.

Our hybrid work model allows you to work remotely or in our Pawtucket, RI office, with the flexibility to work East Coast hours.

Compensation, Perks, and Benefits

We offer a competitive salary and a comprehensive benefits package that includes:

• Medical, Dental & Vision Insurance.
• Half-day Fridays year-round.
• Paid Vacation Time & Holidays.
• Generous 401(k) match.
• Paid Parental Leave.
• Team Hasbro Volunteer Program.
• Employee Giving & Matching Gifts Programs.
• Tuition Reimbursement.
• Toy Discounts and more!

Don't Hesitate, Apply!

We value a great attitude and a willingness to learn above all. If you're passionate about play and have a keen curiosity about kids and fans, paired with the courage to share consumer truths and insights with our partner teams, we'd love to hear from you. Don't worry if you don't meet every single requirement - we encourage you to apply and discuss your qualifications further.

Join our dynamic team at Hasbro and help shape the future of play and entertainment through data-driven decision making. Apply now and take the first step towards an exciting and rewarding career!