Director of Customer Acquisition - Driving Growth and Innovation at blithequark

Join the blithequark Team: Revolutionizing Customer Acquisition

At blithequark, we're on a mission to democratize publishing and commerce, making the web a better place for everyone. With a presence in 96 countries and over 1900 team members speaking more than 120 languages, we're a distributed company that's all about results-driven work. We're now seeking an experienced Director of Customer Acquisition to lead our marketing efforts and drive growth through innovative customer acquisition strategies.

About the Role

As the Director of Customer Acquisition at blithequark, you'll be responsible for creating and implementing strategies to acquire, convert, and monetize customers. With deep marketing knowledge and a keen understanding of growth mechanics, you'll diagnose and execute plans that drive business expansion. This role requires a marketing leader who can act as an individual contributor while also working collaboratively with other marketers to maximize impact.

Key Responsibilities

• Optimizing User Flows: Enhance new user flows from host partners to increase free-to-paid conversion rates, ensuring a seamless customer journey.
• Paid Media Campaigns: Develop and scale new paid media campaigns across various platforms, campaign types, and targeting methods to reach new customers.
• Organic Growth: Grow organic website traffic and conversion by leveraging new content and other organic acquisition strategies, driving long-term growth.
• Plugin Listings: Utilize plugin listings to increase acquisition from key WordPress entry points, maximizing our presence in the WordPress ecosystem.
• Revenue Expansion: Expand revenue via targeted upsell and incentive uplift of our free user base, enhancing customer lifetime value.
• Creative Insights: Generate insights to improve creative across customer touchpoints, ensuring a cohesive brand experience.
• New Growth Sources: Discover new sources of growth by testing new ads, funnels, and marketing channels, staying ahead of the competition.

Requirements

To succeed in this role, you should have a passion for solving problems and discovering opportunities to help people succeed. The ideal candidate will possess:

• Marketing Strategy: A deep understanding of the levers of a scaling business, with the ability to identify and analyze key metrics and prioritize strategies to drive growth.
• Acquisition Channels: Experience developing and scaling paid and organic campaigns across multiple channels, including SEM, paid social, video, and display.
• Analytical Capabilities: Strong analytical skills, with the ability to own the measurement framework of how growth strategies impact the business.
• Communication: Excellent writing skills, with the ability to gain support for ideas from leadership and write compelling copy for various marketing materials.
• Leadership: A leadership style that mentors the team for continued professional development and uplifts team morale.
• Project Management: The ability to develop systems for accountability across teams and drive initiatives forward to completion.
• WordPress Knowledge: An understanding of the WordPress ecosystem is a plus, including experience building websites on the WordPress platform or being part of the WordPress community.

Why You'll Love This Opportunity

If you're excited about being a leader on a small team with a huge opportunity to scale, this is the role for you. You'll thrive in our remote-first culture that prioritizes results over time spent at a desk or in meetings. You'll have the space to think big, set your own roadmap, and deliver meaningful results. At blithequark, we're passionate about making the web a better place, and we're looking for someone who shares that passion.

What We Offer

Our compensation philosophy is designed to reward performance and dedication. The salary range for this role is $140,000-$180,000 USD, paid in local currency. We also offer a comprehensive benefits package that includes:

• Professional Development: Opportunities for growth and learning, with a focus on continued professional development.
• Remote Work: The flexibility to work from anywhere, with a distributed team that's spread across the globe.
• Diverse and Inclusive Culture: A workplace that values diversity, equity, and inclusion, with a commitment to creating a welcoming environment for all.
• Open Source: A company that believes in the power of open source, with a vast majority of our work available under the GPL.

About blithequark

We're the people behind WordPress.com, WooCommerce, Tumblr, and more. Our mission is to democratize publishing and commerce, making it possible for anyone to tell their story or sell their product, regardless of income, gender, politics, language, or country. We're a profitable company with a global presence, and we're driven by a passion for making the web a better place.

Diversity, Equity, and Inclusion at blithequark

At blithequark, we're committed to improving diversity in the tech industry. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee drives grassroots change, and we're dedicated to creating a workplace that's inclusive and welcoming for all. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.

Join Us

If you're a motivated and experienced marketing leader looking for a new challenge, we want to hear from you. Apply now to join the blithequark team and help us drive growth and innovation in customer acquisition.