Paid Social Media Manager - Digital Marketing Strategist & Innovator for Disney Experiences

Join the Magic of Disney Experiences as a Paid Social Media Manager

Are you a social media guru with a passion for driving business results through innovative paid social campaigns? Do you have a knack for analyzing data and optimizing campaigns for maximum ROI? Look no further! Disney Experiences' in-house Trading Desk is seeking a talented Paid Social Media Manager to join our team in Celebration, Florida. As a core member of our social media strategy and activation team, you'll play a critical role in driving paid social media campaigns for Walt Disney World and other Disney businesses.

About Disney Experiences

Disney Experiences is a leading player in the entertainment and tourism industry, delivering unforgettable experiences to millions of guests worldwide. Our company is built on a legacy of innovation, creativity, and exceptional customer service. We're committed to providing a work environment that fosters growth, learning, and fun. As a Paid Social Media Manager, you'll be part of a dynamic team that's passionate about leveraging social media to drive business results and create magical experiences for our guests.

About the Role & Team

Our in-house Trading Desk is responsible for managing paid social media campaigns across multiple platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn. As a Paid Social Media Manager, you'll report to the Manager, Social Media Strategy & Activation, and contribute to our Disney Vacation Club business and other lines of businesses. You'll work closely with cross-functional teams, media partners, and agencies to develop and execute paid social media strategies that drive traffic, revenue, and brand awareness.

Key Responsibilities

• Paid Social Campaign Management: Oversee campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, and performance analysis.
• Strategic Input & Guidance: Provide strategic input and guidance to ensure client goals are met and exceeded.
• Campaign Implementation & Optimization: Implement, manage, and optimize paid social advertising campaigns that achieve business traffic and revenue goals.
• Tracking & Measurement: Ensure proper campaign setup to track performance in Adobe Analytics and paid social buying platforms.
• Strategy Proposals: Develop strategy proposals for new campaigns or account structures based on objectives provided by strategy partners.
• Team Efficiency & Innovation: Lead projects that improve team efficiency and identify opportunities for innovation in paid social media.
• Collaboration & Communication: Partner across teams, organizations, and companies to improve technical setup and inter-departmental workflow.
• Performance Insights & Recommendations: Present campaign performance and insights to key team members, providing actionable findings and recommendations for future campaigns.
• Testing & Optimization: Identify and implement new testing opportunities to evolve BAU campaigns or first-to-market alpha/beta tests that promote innovation.

Essential Qualifications & Skills

• Paid Social Media Experience: 3-5 years of paid social media experience, with 5 years of digital marketing experience in Travel and Entertainment (ideal).
• Digital Media Buying & Analysis: Extensive experience with social media advertising platforms, digital media buying, and related tools.
• Analytics & Measurement: Strong grasp of analytics, measurement, and proper test structures to coach the team on advanced analysis and testing.
• Work Management Platforms: Familiarity with work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Autonomy & Communication: Comfort with a high level of autonomy and ability to distill technical details into simple terms that motivate action.

Preferred Qualifications

• Education: Four-year college degree or equivalent work experience in Marketing, Business, Social Media, Analytics, or Statistics.
• Industry Experience: Experience in the travel and entertainment industries is a plus.

What We Offer

As a Disney employee, you'll enjoy a comprehensive rewards package that includes:

• Health & Savings Benefits: Medical, dental, and vision coverage, as well as 401(k) matching and other savings options.
• Educational Opportunities: Access to training programs, mentorship, and education assistance.
• Special Extras: Exclusive Disney perks, including theme park tickets, discounts, and experiences.

Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

Why Join Us?

As a Paid Social Media Manager at Disney Experiences, you'll have the opportunity to:

• Work with a World-Renowned Brand: Join a team that's passionate about creating magical experiences for millions of guests worldwide.
• Drive Business Results: Develop and execute paid social media strategies that drive traffic, revenue, and brand awareness.
• Collaborate with Cross-Functional Teams: Work closely with media partners, agencies, and internal teams to achieve business goals.
• Stay Ahead of the Curve: Stay up-to-date with the latest trends and innovations in paid social media.

How to Apply

Ready to join the magic of Disney Experiences? Click Apply To This Job to submit your application.

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request.