[Remote] Associate Principal, Marketing Strategic Finance & Analytics

Note: The job is a remote job and is open to candidates in USA. Airbnb is a global platform that connects hosts and guests for unique stays and experiences. The Marketing Strategic Finance & Analytics team is seeking an Associate Principal to lead financial strategy and optimize Brand Marketing investments through actionable insights and rigorous analyses. This role involves collaborating with various teams to drive strategic marketing decisions and improve campaign performance. Responsibilities • Lead budget forecasting and tracking, partnering with Financial Operations to ensure accurate monthly projections and media spend allocations. • Develop and monitor KPI frameworks for marketing channels, setting and reviewing targets, OKRs, and efficiency metrics. • Conduct deep analytical dives into business trends and campaign performance, independently extracting, visualizing, and presenting data. • Collaborate with Brand Marketing, Product Marketing, Hosting, and Data Science teams to design, execute, and evaluate marketing strategies. • Support weekly and quarterly reporting requirements for Marketing and Hosting organizations, preparing executive-ready presentations. • Facilitate complex, large-scale processes across global teams and agency partners, proactively driving strategic connections and alignment. • Lead ROI analyses for brand campaigns — integrating quantitative and qualitative impacts, and championing holistic campaign reviews. Skills • 8+ years of progressive experience in finance, analytics, business operations, FP&A, strategy consulting, or related fields. • Demonstrated mastery of financial modeling and quantitative/qualitative analysis, especially in the context of brand marketing (TV, Social, Online Video, Podcast, Radio, OTT). • Proven track record in budget planning, forecasting, and media buying operations or similar domain. • Exceptional communication skills, with experience crafting executive-level presentations and reports from complex data sets. • Strong cross-functional influence and stakeholder management — adept at structuring and leading global, multi-team processes. • Comfortable working in ambiguous, high-growth environments; proactive and self-starting with a bias for action. • Experience collaborating with international partners, agency teams, and familiarity with media buying operations. Benefits • Bonus • Equity • Benefits • Employee Travel Credits Company Overview • Airbnb is an online community marketplace for people to list, discover, and book accommodations through mobile phones or the Internet. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.airbnb.com. Company H1B Sponsorship • Airbnb has a track record of offering H1B sponsorships, with 186 in 2025, 176 in 2024, 160 in 2023, 270 in 2022, 250 in 2021, 274 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job