Experienced Social Insights Analyst – Entertainment and Media Industry Expert for Consumer Insights and Analytics Team

Introduction to Hulu and the Role Hulu, a leading streaming service, is seeking an experienced Social Insights Analyst to join its Consumer Insights and Analytics team. As a Social Insights Analyst, you will play a crucial role in helping the company understand how consumers react to its brand and original content on social media. You will utilize industry-leading social media analytics tools to craft insightful stories using data from social media conversations and habits, driving business decisions forward. If you are passionate about the entertainment industry and have a knack for analyzing large social data sets, this role is perfect for you. About the Company Hulu is a renowned streaming service that offers a wide range of TV shows, movies, and original content to its subscribers. The company is committed to providing high-quality entertainment to its users and is constantly looking for ways to improve its services. As a Social Insights Analyst at Hulu, you will be part of a team that is dedicated to understanding consumer behavior and preferences, and using that information to inform business decisions. Key Responsibilities • Support the Social Insights team in planning and executing social listening and insights projects by monitoring social conversation and trends around the brand and industry. • Partner and collaborate with the social insights team and key stakeholders across numerous business units to build out goals and measurement plans for marketing campaigns. • Coordinate with partners (both internal and external) to gather and track all necessary information about Originals social accounts in the suite of tools. • Assist the team with strategic research projects using social data and primary research methodologies to help stakeholders and partners reach their goals. • Set up social listening tools, including keywords, query parameters, and dashboards. • Stay up-to-date with the latest news, trends, and standard processes in the television, streaming, and social media industries. Essential Qualifications To be successful in this role, you will need to have: • A Bachelor's degree or equivalent experience. • 2+ years of insights and/or social media analytics/insights experience, preferably within the media and entertainment industry. • Result-oriented with the ability to work within strict time constraints while balancing multiple projects. • Excellent verbal and written communication skills with the ability to interact at all levels of the organization. • Highly organized and detail-oriented with the ability to work under pressure and handle multiple projects. • Team player, collaborative, and inclusive. • Passionate about insights, marketing, and entertainment. • Strong PowerPoint/Excel and Google Slide/Sheet skills. • Knowledge of market-leading social media tools (e.g., ListenFirst, Quid/NetBase, Helixa, Sprinklr). • Experience with social platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, TikTok, Snapchat. Preferred Qualifications While not required, the following qualifications are preferred: • A mix of agency, vendor, and client-side insights and social marketing experience. • Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service. • Experience with primary research methodologies and analysis. Skills and Competencies To excel in this role, you will need to possess the following skills and competencies: • Strong analytical and problem-solving skills. • Ability to work independently and as part of a team. • Excellent communication and presentation skills. • Ability to prioritize tasks and manage multiple projects simultaneously. • Strong attention to detail and organizational skills. • Ability to adapt to changing priorities and deadlines. Career Growth Opportunities and Learning Benefits At Hulu, we are committed to helping our employees grow and develop in their careers. As a Social Insights Analyst, you will have the opportunity to work with a talented team of professionals who are passionate about insights and analytics. You will also have access to training and development programs, as well as opportunities to attend industry conferences and events. Work Environment and Company Culture Hulu is a dynamic and fast-paced work environment that is committed to innovation and creativity. Our company culture is built on a foundation of respect, inclusivity, and collaboration. We believe in fostering a positive and supportive work environment that allows our employees to thrive and grow. Compensation, Perks, and Benefits We offer a competitive salary and benefits package, including medical, financial, and other benefits. The hiring range for this position in California is $68,300.00 to $93,800.00 per year. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of benefits. Conclusion If you are a motivated and analytical individual who is passionate about the entertainment industry, we encourage you to apply for this exciting opportunity. As a Social Insights Analyst at Hulu, you will have the chance to work with a talented team of professionals who are dedicated to understanding consumer behavior and preferences. Don't miss out on this opportunity to join a leading streaming service and contribute to the success of our company. Apply today and let's build the future together! We Want to Hear From You! If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together. We are an equal opportunity employer and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, please email [email protected] with your request. 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