Lead, Group MA & Specialty

Become a part of our caring community and help us put health first Become a part of our caring community and help us put health first Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure. Humana Is Expanding Both Its Group Medicare Advantage And Group Specialty Benefits Businesses—and We’re Seeking Strategic, Creative, And Resilient Marketing Leaders To Join Our B2B Marketing Team. We Currently Have Two Open Roles: • Lead, Group Medicare Marketing – focused on retiree health coverage solutions • Lead, Group Specialty Benefits Marketing – focused on employee benefits such as dental, and vision insurance Both roles are designed to drive awareness, engagement, and sales among employer groups, agents, and brokers. You’ll develop and execute go-to-market strategies that position Humana’s group solutions as trusted choices in the healthcare space. These roles require a deep understanding of regulated environments, how agents and brokers sell, and how marketing can directly support sales success. Key Responsibilities (for Both Roles) • Lead go-to-market planning for Group Medicare and Group Benefits business units • Develop and manage sales enablement resources including brochures, sales kits, training materials, finalist presentations, and digital assets • Design and deliver external campaigns across advertising, social, email, and digital channels • Collaborate with internal teams and external partners to ensure brand consistency, compliance, and strategic alignment • Use B2B sales enablement platforms to create personalized sales and marketing experiences • Apply performance insights to optimize campaign design, messaging, and delivery • Conduct smart needs assessments and probe for clarity to uncover core business and marketing challenges • Provide thoughtful creative direction with a strong design eye and resourceful, scrappy planning • Track marketing performance and voice-of-customer feedback to drive continuous improvement • Lead with urgency, resilience, and a collaborative spirit—supporting change and pushing work forward Required Qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience • 10 + years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries • Experience in Group Medicare Advantage or employer-sponsored benefits marketing • Proven success in developing and executing go-to-market strategies that drive measurable business outcomes • Experience supporting sales organizations, including agents and brokers, with tailored marketing and enablement tools • Demonstrated ability to lead cross-functional teams and influence stakeholders across product, sales, and operations • Exceptional strategic thinking, creative direction, and storytelling skills • Strong project management, communication, and relationship-building skills • Ability to work independently while fostering collaboration across teams • Resilient, adaptable, and able to drive initiatives forward with urgency and precision • Prior budget management experience Preferred Qualifications • MBA or Master’s degree in Marketing, Business, or a related field • Familiarity with Adobe Experience Manager, Adobe Journey Analytics, or similar enterprise marketing platforms • Deep understanding of agent/broker sales models and long-tail B2B sales cycles • Experience applying customer insights and performance data to optimize marketing strategies • Strong understanding of healthcare marketing compliance, regulatory standards, and distribution models • Knowledge of HIPAA compliance and digital privacy standards Additional Information Use your skills to make an impact To Ensure Home Or Hybrid Home/Office Employees’ Ability To Work Effectively, The Self-provided Internet Service Of Home Or Hybrid Home/Office Employees Must Meet The Following Criteria: • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested • Satellite, cellular and microwave connection can be used only if approved by leadership • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Humana Offers a Variety Of Benefits To Promote The Best Health And Well-being Of Our Employees And Their Families. We Design Competitive And Flexible Packages To Give Our Employees a Sense Of Financial Security—both Today And In The Future, Including: • Health benefits effective day 1 • Paid time off, holidays, volunteer time and jury duty pay • Recognition pay • 401(k) retirement savings plan with employer match • Tuition assistance • Scholarships for eligible dependents • Parental and caregiver leave • Employee charity matching program • Network Resource Groups (NRGs) • Career development opportunities Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Apply tot his job Apply To this Job