Remote Creative Marketing Analyst – Data‑Driven Campaign Innovation & Strategic Insight Specialist for Verizon

About Verizon: Pioneering Connectivity and Innovation Verizon stands at the forefront of the global communications landscape, delivering cutting‑edge connectivity solutions to millions of customers every day. From 5G networks that shape the future of mobile experiences to sophisticated cloud and IoT services that empower businesses, Verizon’s mission is to build a more connected world. The company’s culture blends relentless innovation with a deep commitment to diversity, inclusion, and the professional growth of its people. As a Remote Creative Marketing Analyst, you will join a dynamic team that transforms data into compelling stories, drives strategic decisions, and fuels the next wave of market‑leading campaigns. Why This Role Is a Game‑Changer for Your Career In today’s fast‑paced digital marketplace, the ability to combine creative vision with rigorous analytical insight is a rare and highly prized skill set. This remote position offers you the freedom to work from anywhere while immersing yourself in high‑visibility projects that directly impact Verizon’s brand positioning and revenue growth. You’ll collaborate with cross‑functional leaders, sharpen your expertise with industry‑leading analytics platforms, and enjoy continuous learning opportunities that keep you ahead of marketing trends. Key Responsibilities – What You’ll Own Every Day • Data Mining & Insight Generation: Extract, clean, and analyze large datasets from sources such as Google Analytics, Adobe Analytics, CRM platforms, and social media listening tools to uncover actionable trends that drive campaign optimization. • Strategic Campaign Development: Partner with creative, product, and media teams to design innovative, data‑backed marketing strategies that align with Verizon’s business objectives and brand voice. • Performance Monitoring & Reporting: Build real‑time dashboards, automate reporting workflows, and present clear, visual summaries of key performance indicators (KPIs) to senior stakeholders. • Competitive Intelligence: Conduct ongoing analyses of competitor advertising tactics, messaging, and market positioning to ensure Verizon stays one step ahead. • Customer Behavior Research: Leverage surveys, focus groups, and advanced segmentation models to deepen understanding of target audiences and identify untapped opportunities. • Creative Ideation Support: Provide quantifiable insights that inspire copywriters, designers, and experiential marketers to craft compelling, resonant content. • Marketing Plan Execution: Assist in translating strategic roadmaps into detailed execution plans, ensuring timelines, budgets, and resources are aligned. • Industry Trend Monitoring: Stay current on emerging marketing technologies, data privacy regulations, and best practices, and share knowledge with the broader team. • Cross‑Functional Collaboration: Act as a liaison between analytics, product, finance, and sales teams to guarantee cohesive messaging and unified measurement frameworks. • Continuous Improvement: Identify bottlenecks in data pipelines, propose automation solutions, and champion a culture of test‑and‑learn experimentation. Essential Qualifications – What We Need From You • Education: Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related discipline. A Master’s degree or relevant certifications (e.g., Google Analytics, Tableau, HubSpot) are advantageous. • Experience: Minimum of two years in a marketing analysis, digital analytics, or data‑driven insight role, preferably within a fast‑moving consumer or telecom environment. • Analytical Proficiency: Strong command of SQL, Excel (advanced functions, pivot tables, macros), and statistical tools (R, Python, or similar) for data manipulation and modeling. • Tool Mastery: Hands‑on experience with leading marketing analytics platforms such as Google Analytics 4, Adobe Experience Cloud, Power BI, Tableau, or Looker. • Communication Skills: Ability to translate complex data sets into clear, compelling narratives for both technical and non‑technical audiences, with polished written and verbal presentation skills. • Creative Mindset: Demonstrated aptitude for thinking beyond numbers—identifying patterns that inspire innovative campaign concepts. Preferred Qualifications – The Extras That Will Set You Apart • Experience with A/B testing frameworks, multivariate testing, and attribution modeling. • Knowledge of digital advertising ecosystems (Google Ads, Meta Ads Manager, programmatic platforms) and media performance metrics. • Familiarity with customer journey mapping and lifecycle marketing strategies. • Proven ability to manage multiple projects simultaneously in a remote, distributed team environment. • Professional certifications such as Certified Marketing Analyst (CMA), Google Data Studio, or HubSpot Marketing Software. Core Skills & Competencies for Success • Critical Thinking: Ability to question assumptions, dissect data, and propose evidence‑based solutions. • Storytelling: Transform raw data into impactful stories that resonate with senior leadership and inspire action. • Collaboration: Thrive in cross‑functional teams, building trust and fostering open communication across time zones. • Adaptability: Embrace rapidly evolving marketing technologies and pivot strategies based on real‑time insights. • Detail Orientation: Meticulous in data validation, reporting accuracy, and documentation of analytical processes. • Time Management: Prioritize tasks effectively to meet tight deadlines while maintaining high quality. Career Growth & Learning Opportunities Verizon invests heavily in the professional development of its people. As a Remote Creative Marketing Analyst, you will have access to a wealth of resources designed to accelerate your career trajectory: • Mentorship Programs: Pairing with senior analysts and marketing leaders to hone strategic thinking. • Continuous Education: Subsidized tuition for relevant graduate courses, industry certifications, and online learning platforms (Coursera, Udemy, LinkedIn Learning). • Rotational Assignments: Opportunities to work on product launch teams, brand strategy groups, or emerging technology pilots. • Leadership Pathways: Clear promotion ladders from Analyst to Senior Analyst, Marketing Insights Manager, and eventually Director of Marketing Analytics. • Innovation Labs: Participate in hack‑days and data‑driven experiment showcases that influence company‑wide initiatives. Work Environment & Culture – What It’s Like to Be Part of Verizon Even though this role is fully remote, Verizon fosters a vibrant, inclusive community that transcends geographic boundaries. Employees benefit from: • Flexible Scheduling: Choose work hours that align with personal productivity peaks while maintaining core collaboration windows. • Virtual Cohesion: Regular team huddles, virtual coffee chats, and digital whiteboard brainstorming sessions keep connections strong. • Diversity & Inclusion: A workplace that celebrates varied perspectives, with employee resource groups (ERG) supporting LGBTQ+, veterans, and multicultural communities. • Well‑Being Programs: Access to mental‑health resources, fitness reimbursement, and wellness challenges to promote holistic health. • Technology Enablement: Provision of a home office stipend, high‑speed internet reimbursement, and collaboration tools (Slack, Microsoft Teams, Asana). Compensation, Perks, & Benefits – What We Offer Verizon rewards top talent with a competitive total‑reward package that includes: • Salary: Market‑aligned base pay, reviewed annually to reflect performance and market trends. • Performance Bonuses: Quarterly incentives tied to individual and team achievements. • Equity Opportunities: Stock purchase plans and restricted stock units for eligible employees. • Health & Wellness: Comprehensive medical, dental, vision coverage, and flexible spending accounts. • Retirement Planning: 401(k) matching contributions to help you build a secure future. • Paid Time Off: Generous vacation, sick leave, and holiday schedules, plus parental leave policies. • Learning & Development: Annual learning stipend, access to internal training portals, and conference attendance budgets. • Employee Discounts: Preferential rates on Verizon products, services, and partner offerings. Commitment to Equality, Diversity & Inclusion Verizon is proud to be an Equal Opportunity Employer. We celebrate the richness of diverse backgrounds, experiences, and perspectives. Our policies ensure a workplace free from discrimination based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other protected characteristic. By fostering an inclusive environment, we empower every employee to bring their authentic self to work and thrive. How to Apply – Take the Next Step in Your Career If you are an analytical thinker with a creative spark, eager to influence the future of telecommunications marketing, we want to hear from you. Even if you don’t meet every single requirement, we value enthusiasm, a growth mindset, and a passion for learning above all. Submit your resume, a thoughtful cover letter highlighting relevant achievements, and any portfolio pieces that showcase your analytical storytelling. Join Verizon’s remote team and become a catalyst for data‑driven creativity that shapes how millions of people stay connected. Don’t Hesitate—Apply Today! Seize this opportunity to blend creativity with analytics in a role that offers flexibility, impact, and continuous professional growth. Click the link below to start your application journey. Apply To This Job Apply This Job Apply tot his job Apply To this Job