**Experienced Manager - Digital Analytics: Drive Business Growth with Data-Driven Insights**

Are you a strategic thinker with a passion for data analysis and a knack for driving business growth? Do you want to join a dynamic team that's shaping the future of digital presence? Look no further! The Walt Disney Company is seeking an experienced Manager of Digital Analytics to lead our digital analytics efforts and help us create unforgettable experiences for our global audience. **About The Walt Disney Company** The Walt Disney Company is a global leader in the entertainment industry, known for its iconic brands, beloved characters, and innovative storytelling. With a rich history spanning over nine decades, we've built a legacy of magic and imagination that continues to inspire and captivate audiences around the world. As a member of our team, you'll be part of a vibrant community that's passionate about creating unforgettable experiences for our guests. **Job Summary** We're seeking an experienced Manager of Digital Analytics to lead our digital analytics efforts and drive business growth through data-driven insights. As a key member of our team, you'll develop and maintain a comprehensive digital analytics strategy, lead a team of digital analysts, and collaborate with cross-functional teams to define and implement digital analytics best practices and standards across the organization. **Key Responsibilities** * Develop and maintain a comprehensive digital analytics strategy for The Walt Disney Company, ensuring alignment with overall business objectives. * Lead a team of digital analysts to collect, analyze, and interpret data from various digital platforms and channels, including websites, mobile apps, and social media. * Utilize various tools and techniques to track and measure website traffic, user behavior, and conversion rates, providing insights to drive business decisions. * Identify key performance indicators (KPIs) and develop dashboards and reports to communicate digital performance to stakeholders. * Collaborate with cross-functional teams to define and implement digital analytics best practices and standards across the organization. * Stay up-to-date with industry trends and advancements in digital analytics techniques, and proactively make recommendations for improvements to our digital presence. * Utilize data to identify opportunities for optimization and growth across all digital channels, including website content, user experience, and marketing campaigns. * Work closely with the marketing team to develop and execute A/B and multivariate testing strategies to improve website performance and user engagement. * Develop and manage budgets and resources for digital analytics initiatives, ensuring efficient and effective use of resources. * Act as a subject matter expert in digital analytics, providing guidance and training to team members and other teams within the organization. * Foster a culture of data-driven decision making, encouraging a mindset of continuous improvement and optimization across all digital touchpoints. * Serve as a brand ambassador for The Walt Disney Company, embodying the company's values and spreading the magic and imagination of Disney to our global audience. **Essential Qualifications** * Bachelor's degree in Computer Science, Mathematics, Statistics, or a related field. * 5+ years of experience in digital analytics, with a focus on data analysis and interpretation. * Proven track record of developing and implementing digital analytics strategies that drive business growth. * Strong leadership skills, with experience leading teams of digital analysts. * Excellent communication and presentation skills, with the ability to effectively communicate complex data insights to stakeholders. * Strong analytical and problem-solving skills, with the ability to identify opportunities for optimization and growth. * Experience with digital analytics tools and techniques, including Google Analytics, Adobe Analytics, and data visualization tools. * Strong understanding of data governance and data quality principles. **Preferred Qualifications** * Master's degree in Computer Science, Mathematics, Statistics, or a related field. * 7+ years of experience in digital analytics, with a focus on data analysis and interpretation. * Experience working with large datasets and developing data visualizations to communicate insights. * Strong understanding of data science concepts, including machine learning and predictive analytics. * Experience with cloud-based data platforms, including Amazon Web Services (AWS) and Microsoft Azure. * Strong understanding of data governance and data quality principles, with experience implementing data quality initiatives. **Skills and Competencies** * Strong analytical and problem-solving skills, with the ability to identify opportunities for optimization and growth. * Excellent communication and presentation skills, with the ability to effectively communicate complex data insights to stakeholders. * Strong leadership skills, with experience leading teams of digital analysts. * Strong understanding of data governance and data quality principles. * Experience with digital analytics tools and techniques, including Google Analytics, Adobe Analytics, and data visualization tools. * Strong understanding of data science concepts, including machine learning and predictive analytics. * Experience with cloud-based data platforms, including Amazon Web Services (AWS) and Microsoft Azure. **Career Growth Opportunities and Learning Benefits** As a member of our team, you'll have access to a range of career growth opportunities and learning benefits, including: * Opportunities for professional development and growth, including training and mentorship programs. * Access to cutting-edge technology and tools, including cloud-based data platforms and digital analytics tools. * Collaborative and dynamic work environment, with opportunities to work with cross-functional teams and stakeholders. * Recognition and rewards for outstanding performance and contributions to the organization. * Opportunities for advancement and career growth, including promotions and new roles. **Work Environment and Company Culture** The Walt Disney Company is a global leader in the entertainment industry, known for its iconic brands, beloved characters, and innovative storytelling. Our company culture is built on a foundation of creativity, innovation, and collaboration, with a focus on creating unforgettable experiences for our guests. As a member of our team, you'll be part of a vibrant community that's passionate about creating magic and imagination for our global audience. **Compensation, Perks, and Benefits** We offer a competitive salary and a range of benefits, including: * Comprehensive health and wellness benefits, including medical, dental, and vision coverage. * 401(k) retirement plan, with company match and vesting schedule. * Paid time off, including vacation, sick leave, and holidays. * Flexible work arrangements, including remote work options and flexible hours. * Access to employee discounts and perks, including Disney theme park tickets and merchandise. * Opportunities for professional development and growth, including training and mentorship programs. **Conclusion** If you're a strategic thinker with a passion for data analysis and a knack for driving business growth, we want to hear from you! As a Manager of Digital Analytics, you'll play a critical role in shaping the future of our digital presence and driving business growth through data-driven insights. Join our team and be part of a vibrant community that's passionate about creating magic and imagination for our global audience. Apply now and take the first step towards an exciting and rewarding career with The Walt Disney Company! Apply for this job