Experienced Social Media Manager II – Customer Engagement Strategy & Activation for E-commerce Growth and Digital Innovation

Introduction to blithequark

At blithequark, we are passionate about creating magical experiences for our customers through innovative and engaging social media strategies. As a leader in the industry, we are committed to staying at the forefront of digital marketing trends and technologies. Our team is dedicated to driving business growth through data-driven insights and creative campaign execution. We are now seeking an experienced Social Media Manager II to join our team and lead our paid social media efforts for our e-commerce business.

About the Role & Team

Our in-house Trading Desk team is responsible for managing paid and organic social media campaigns across multiple ad manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, X, LinkedIn, and Sprinklr. As a Social Media Manager II, you will report to the Manager, Social Media Strategy & Activation and will be responsible for leading our paid social media strategy and activation for our e-commerce business. You will work closely with cross-functional teams to drive business growth, improve campaign efficiency, and innovate our social media marketing efforts.

Key Responsibilities

• Lead paid social e-commerce strategy for blithequark's direct-to-consumer retail business and drive innovation to achieve traffic and revenue goals
• Provide strategic input and guidance to achieve client goals and objectives
• Implement, manage, and optimize paid social advertising campaigns to achieve business goals
• Ensure proper campaign setup to track performance in Adobe SiteCatalyst and paid social buying platforms
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
• Partner with teams to identify and design tools to improve efficiency and workflow
• Present campaign performance and insights to key team members and provide actionable findings and recommendations for future campaigns
• Identify and implement new testing opportunities to evolve business-as-usual campaigns and promote innovation

Required Qualifications & Skills

To be successful in this role, you will need:

• 5 to 7+ years of digital marketing experience with e-commerce experience and extensive experience with social media advertising platforms and related tools
• Understanding of online/offline data and its use in the digital and social space
• Strong grasp of analytics, measurement, and proper test structures to help coach the team on advanced analysis and testing
• Familiarity with work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Comfort with a high level of autonomy and ability to distill technical details into simple terms that motivate action
• A four-year college degree or equivalent work experience in Marketing, Business, Social Media, Analytics, or Statistics is a plus

Essential Skills and Competencies

• Strong understanding of paid social media platforms and their capabilities
• Experience with campaign management, data analysis, and performance reporting
• Ability to work in a fast-paced environment and prioritize multiple tasks and projects
• Excellent communication and presentation skills
• Strong problem-solving and analytical skills
• Ability to collaborate with cross-functional teams and stakeholders

Career Growth Opportunities and Learning Benefits

At blithequark, we are committed to the growth and development of our employees. As a Social Media Manager II, you will have the opportunity to:

• Develop your skills and expertise in paid social media marketing and e-commerce
• Work with a talented team of professionals who are passionate about digital marketing
• Stay up-to-date with the latest industry trends and technologies
• Participate in training and development programs to enhance your skills and knowledge
• Take on new challenges and responsibilities as you grow in your career

Work Environment and Company Culture

At blithequark, we pride ourselves on our collaborative and dynamic work environment. Our company culture is built on values of innovation, creativity, and teamwork. As a Social Media Manager II, you will be part of a team that is passionate about creating magical experiences for our customers. You will have the opportunity to work in a fast-paced and exciting environment, with a team that is dedicated to achieving business goals and driving growth.

Compensation, Perks, and Benefits

At blithequark, we offer a competitive rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only blithequark can provide. You will have access to a range of benefits, including:

• Comprehensive health and wellness programs
• Retirement savings plans and matching contributions
• Education and training programs to enhance your skills and knowledge
• Special discounts and perks on blithequark products and services
• Opportunities to participate in company-sponsored events and activities

Conclusion

If you are a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Social Media Manager II at blithequark, you will have the chance to work with a talented team, develop your skills and expertise, and contribute to the growth and success of our e-commerce business. Don't miss out on this opportunity to join our team and take your career to the next level. Apply now to become a part of the blithequark team and help us create magical experiences for our customers.