**Experienced Associate Director, Customer and Product Insights – Driving Business Decisions through Data-Driven Insights at blithequark**

Are you a seasoned insights professional looking to make a meaningful impact in the wireless industry? Do you have a passion for driving business decisions through data-driven insights? If so, we invite you to join blithequark's team as an Associate Director, Customer and Product Insights. In this role, you will lead the customer and product research and insights function supporting the blithequark Value portfolio of brands, driving business decisions that help us maintain a competitive edge by delivering best-in-class value propositions and experiences to our customers. **About blithequark** At blithequark, we power and empower how people live, work, and play by connecting them to what brings them joy. We do what we love – driving innovation, creativity, and impact in the world. Our team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together, lifting our communities and building trust in how we show up, everywhere, and always. **Our Mission** We are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. **Our Portfolio** Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact. Our brands include: * Total Wireless & Verizon Prepaid: Our flagship brands available at blithequark-owned stores, offering compelling offerings and a robust and loyal consumer base. * Straight Talk, TracFone, and Walmart Family Mobile: Giants in our brand portfolio, boasting significant presence in Walmart and offering accessible, high-quality wireless solutions across diverse retail environments. * Visible: A standalone brand family catering to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. * Simple Mobile: The premier choice among authorized resellers, consistently recognized as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters. * SafeLink: Dedicated to serving customers through government subsidies, providing essential communication services to those in need. **Key Responsibilities** As an Associate Director, Customer and Product Insights, you will: * Proactively work across brand and product team leaders to define and prioritize the research roadmap and ensure appropriate resource allocation, including people, budgets, and vendor partnerships. * Manage, mentor, and coach direct reports who are focused on specific work streams to ensure world-class insights work and leverage learnings and best-practices across these work streams. * Lead by example and set a high bar for research rigor and insights storytelling. * Oversee key vendor partnerships, ensuring the team leverages the highest quality research methods and analytical capabilities. * Work in close partnership with the Marketing Insights leads to build an integrated understanding of our customers, prospects, and market dynamics. * Forge relationships with adjacent insight, analytics, and intelligence teams across the blithequark organization to further elevate our total market understanding and identify opportunities for greater efficiencies in spend and operating models. * Speak on behalf of the customer across blithequark Value leadership forums, ensuring that crucial customer insights and pain points are elevated to key decision-makers and incorporated into short and long-term action planning. * Oversee and care for the performance and professional development of team members, providing regular feedback, coaching, and direction to ensure each team member is meeting their expectation to deliver impact and drive business objectives. * Promote and train teams to engage with business senior leadership as consumer champions. **Requirements** To be successful in this role, you will need: * A Bachelor's degree or four or more years of work experience. * Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. * Experience in Marketing, Customer Experience, or User Experience research. * Experience designing research programs, both qualitative and quantitative, to address business needs; can articulate rationale. * Strong command of advanced quantitative methodologies (maxdiff, conjoint, segmentation, cluster analysis, Gabor Granger, etc.). * Experience with qualitative and/or user-centered design evaluative research methods (e.g., focus groups, in-depth interviews, diary studies, ethnography, etc.). * Experience synthesizing data from multiple sources and translating findings into actionable customer insights and recommendations. **Preferred Qualifications** * Four or more years of experience managing a team of three or more people. * Experience providing insights to inform value proposition development. * Experience leveraging secondary data, trends, and learnings to provide context for business scenarios. * Experience coaching and advising multiple team members, simultaneously, to push the strategic quality of their insights. * Ability to present insights in a compelling narrative and establish rapport with Senior Leadership as a Consumer Champion. * Marketing, CX, or UX research experience specifically in the consumer or business space. * Self-starter, able to identify stakeholders and build credibility for the team. * Demonstrated effective consultative skills. * Proven ability to work through ambiguity and effectively collaborate to problem-solve. * Strong business acumen and understanding of the telecom industry. * Extensive experience and genuine interest in consumer segment research. * High degree of comfort using influence and persuasion cross-functionally. * Experience operating in a fast-moving, rapidly evolving environment. * Experience contributing to a culture of innovation by finding new and better ways of doing things: identifying, creating, and employing innovative research and operational approaches. **What We Offer** In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. We offer a competitive salary, comprehensive benefits package, and opportunities for career growth and development. Our benefits include: * Health and wellness benefits * Short-term incentives * 401(k) Savings Plan * Stock incentive programs * Paid time off * Parental leave * Adoption assistance * Tuition assistance * Other incentives **Equal Employment Opportunity** We are proud to be an equal opportunity employer – and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At blithequark, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. **Apply Now** If you're a motivated and experienced insights professional looking to make a meaningful impact in the wireless industry, we encourage you to apply for this exciting opportunity. Join our team and help us drive business decisions through data-driven insights. Apply for this job