Remote Email Marketing Specialist Jobs in Indian Trail town, North Carolina
• *Job Title:** Remote Email Marketing Specialist
• *Location:** Remote — based in Indian Trail town, North Carolina
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About the Role
We are seeking a data‑driven Remote Email Marketing Specialist to join our fast‑growing growth team and elevate the way we engage customers across the United States. Reporting directly to the Director of Digital Marketing, you will own the end‑to‑end lifecycle of our email programs—from strategy and segmentation to creative execution, testing, and performance analysis. In this role, you’ll partner with product, sales, and design teams to ensure each message aligns with our brand voice and drives measurable ROI. Based in Indian Trail town, North Carolina, you will help us expand our subscriber base, boost revenue per email, and deepen relationships with our most valuable audiences, all while working from the comfort of your home office.
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Key Responsibilities
- **Design & Execute Campaigns:** Plan, build, and launch 8–12 high‑impact email blasts and automated journeys per month using **Mailchimp**, **HubSpot**, and **Klaviyo** while adhering to brand guidelines and CAN‑SPAM regulations.
- **Audience Segmentation:** Develop and maintain granular list segments (behavioral, demographic, and purchase‑history) in **Salesforce Marketing Cloud**, achieving at least a 15% lift in open rates quarterly.
- **A/B & Multivariate Testing:** Conduct weekly split‑tests on subject lines, copy, layouts, and send times; report findings in **Google Data Studio** and iterate to improve click‑through rates by 20% YoY.
- **Performance Reporting:** Deliver a comprehensive post‑send analysis within 48 hours of each send, tracking KPIs such as delivery, open, click, conversion, and revenue per email.
- **Lifecycle Automation:** Build nurture flows (welcome series, win‑back, post‑purchase) that move prospects through the funnel, targeting a 10% increase in MQL‑to‑SQL conversion.
- **Collaboration with Creative:** Work closely with the in‑house design team in **Figma** to prototype responsive email templates that render flawlessly across Outlook, Gmail, and mobile clients.
- **Compliance & Deliverability:** Monitor sender reputation, manage IP warm‑up, and enforce GDPR/CCPA compliance, keeping bounce rates under 0.5%.
- **Tool Integration:** Connect email automation platforms with **Zapier** and **Segment** to trigger real‑time events in our **CRM** and **eCommerce** systems.
- **Content Calendar Management:** Maintain a 12‑month editorial calendar in **Asana**, aligning email themes with product launches, promotions, and seasonal events.
- **Mentorship & Knowledge Sharing:** Lead quarterly “Email Masterclass” webinars for the broader marketing team, fostering best‑practice adoption across the organization.
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Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience.
- **3–5 years** of hands‑on experience managing B2C email campaigns at scale (minimum 500 k+ monthly contacts).
- Proven mastery of email service providers such as **Mailchimp**, **HubSpot**, **Klaviyo**, or **Campaign Monitor**.
- Strong analytical mindset with proficiency in **Google Analytics**, **SQL**, and **Excel** (pivot tables, VLOOKUP, advanced formulas).
- Demonstrated ability to segment audiences and build lifecycle automation that drives at least a 12% lift in revenue per email.
- Experience with **CRM** platforms (e.g., **Salesforce**, **HubSpot CRM**) and marketing automation tools.
- Excellent written communication skills and a keen eye for design, typography, and layout.
- Self‑starter attitude comfortable working 100% remotely while staying accountable to deadlines and deliverables.
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Preferred Qualifications
- Certifications such as **HubSpot Email Marketing**, **Mailchimp Marketing**, or **Marketo Certified Expert**.
- Prior experience in eCommerce, SaaS, or subscription‑based businesses.
- Familiarity with **HTML/CSS** for custom email coding and responsive design.
- Experience using **Litmus** or **Email on Acid** for rendering testing across devices.
- Knowledge of **AI‑driven copy tools** (e.g., Jasper, Copy.ai) to accelerate content creation.
- Track record of leading a small team or mentoring junior marketers.
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Compensation & Benefits
- Competitive salary range of **$78,000 – $94,000 annually**, commensurate with experience and proven results.
- Quarterly performance bonuses tied to campaign ROI and subscriber growth targets.
- Comprehensive health, dental, and vision coverage for you and your dependents.
- 401(k) plan with company match up to 5% of salary.
- Generous paid time off (15 vacation days + 10 holidays) and unlimited sick leave.
- Home‑office stipend of **$1,200 per year** for ergonomic equipment, high‑speed internet, and utility reimbursement (applicable to residents of North Carolina).
- Annual professional development budget of **$2,000** for courses, conferences, or certifications.
- Access to a company‑wide wellness program, including virtual yoga, mental‑health resources, and employee assistance.
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Work Setup
- **Time Zones:** Must be able to work within the **Central Time (CT) corridor**, with core hours from **10 AM – 2 PM CT** to ensure overlap with product, sales, and customer‑success teams.
- **Meeting Cadence:** Weekly sprint planning (60 min), daily stand‑ups (15 min, 85% async), bi‑weekly strategy reviews (90 min), and monthly all‑hands (60 min).
- **Internet & Equipment:** Minimum 25 Mbps download/upload speed, dual monitors, and a noise‑cancelling headset. We provide a MacBook Pro or Windows equivalent, plus a secondary monitor on request.
- **Collaboration Platforms:** Slack (for instant messaging), Zoom (video conferencing), Asana (project tracking), and Confluence (knowledge base).
- **Security:** VPN access required for all connections to our internal servers and CRM.
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Growth
- **Career Path:** Progress from Email Marketing Specialist → Senior Email Marketing Manager → Director of Lifecycle Marketing, with clear milestones and performance metrics.
- **Learning Budget:** $2,000 annual stipend plus free access to platforms such as Udemy Business, LinkedIn Learning, and the Email Experience Council.
- **Mentoring:** Pairing with a senior marketer for quarterly 1:1 coaching and a formal mentorship program that spans 12 months.
- **Performance Cycles:** Structured reviews every six months, combining quantitative KPI analysis with 360‑degree feedback to identify promotion readiness.
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How to Apply
Submit the following to our recruitment portal by **Friday, November 15, 2025**:
1. An up‑to‑date résumé highlighting relevant email marketing achievements.
2. A portfolio (PDF or link) showcasing at least three live email campaigns, including performance metrics (open, click, conversion rates).
3. A brief cover letter (150–200 words) explaining why you’re excited about joining our team in Indian Trail town, North Carolina, and how your experience aligns with the responsibilities above.
• *Interview Process:**
- **Stage 1:** Recruiter phone screen (30 min) – to confirm fit and discuss logistics.
- **Stage 2:** Technical assessment (take‑home) – a 2‑hour assignment designing a campaign brief and reporting dashboard.
- **Stage 3:** Panel interview (90 min) with the Director of Digital Marketing, a senior copywriter, and a data analyst – focusing on strategy, collaboration, and problem‑solving.
- **Stage 4:** Final conversation (30 min) with our VP of Marketing – culture fit and salary discussion.
We are an **Equal Opportunity Employer**. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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• Ready to shape the future of our email communications from the comfort of your home in Indian Trail town, North Carolina?*
Apply now and let’s build remarkable customer experiences together.
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