Amazon/Ecommerce Account Manager

Reporting to a VP, Sales, the Amazon/E-Comm Account Manager is responsible for overseeing, leading, and monitoring the Amazon business for each of the Divisions. This includes both Seller and Vendor Central accounts. The Amazon & E-Comm Manager will be a lead contact for Advantus working with the different outside E-Commerce Reps and business partners including Digital Marketing Service... providers. Responsibilities • Collaborates with the Division Directors and VP, Sales to develop and implement the Amazon sales strategies. • Work with Division to determine which items should be set up on Amazon and the appropriate platform. • Review List Prices and make updates as necessary. • Manages Customer Returns Analytics Reports (BEATS Program) including: • Analyze performance of products, filter ASINs by return Rate, and review the top issues. • Create an action plan to fix defects. Includes updating the detail page to more accurately reflect the product or make changes to the product to better meet customer expectations. • Reviews “Opportunity/New Program” emails from Amazon to vet and determine potential pursuit of opportunity. • Works with Division and Rise on promotions to run on Amazon (Prime Day) and with Sales Ops/Graphics to implement internally. • Utilizes Helium 10 platform to measure success across enrolled Ecommerce accounts. • Reviews Scorecards/ASIN Recommendations and works to determine changes needed to improve: • o A+ content • o Reviews • o Videos • o 4+ Images • o 360 Images • o 3+ Bullets • o Relevant attributes • o Dimensions • Reviews and acts on recommendations through SIPP Portfolio & Opportunities Review. • Monitors buy box performance and evaluate the competitive retail landscape on Amazon as well as other E-Comm sites • Works with Divisions to manage the Vendor Central business as well as manage key third-party resellers • Leads efforts to manage various key E-Comm sites like Walmart, Overstock, Wayfair, and others as needed based on the Division • Serves as primary contact for assigned E-Comm customers for the Divisions • Identifies cross-sell opportunities for penetrating existing customers with new products. • Analyzes sales trends, buying habits, product mx, and other customer data to make proper product recommendations. • Analyzes sales KPIs, growth/lost business, upsell opportunities and provides actionable recommendations for improvements. • Coordinates with the Shared Services departments as necessary to execute Amazon and E-Comm objectives. Requirements: • Bachelor’s degree. • Minimum 3-5 years’ experience directly managing Amazon business • Minimum 3-5 years’ experience working with other E-Comm retail sites and 3rd party resellers • Thorough understanding of SEM, Keyword strategies, and SEO content • Experience working with Helium 10 • Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail • The ability to work in a team environment, prioritize work assignments and act independently to resolve potential conflicts • Excellent listening, negotiation, and presentation abilities • Adaptability and strong problem-solving skills. • Understanding of consumer behaviors and industry trends. • Some travel required. EOE Apply Job!