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Route Sales Manager

Remote, USA Full-time Posted 2025-11-02
The Route Sales Manager Is responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards and order replenishment activities within the assigned territory/route. This role will lead a team of four to six Merchandisers / Order Replenishment Merchandisers that will maintaining merchandising standards and order replenishment activities within a... designated geographic area. • Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory • Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team. • Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans. • Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections. • Lead customers in reaching sales potential on company products by offering creative merchandising ideas. • Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers. • Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity. • Sell-in and implement promotional strategies for the introduction of new brands and packages • Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business. • Solve issues that arise during execution and eliminate barriers. • Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations. • Conduct post promotional analysis measuring the success levels of promotions making any necessary changes. • Proactively arrange time and territory to achieve optimum face-to-face selling opportunities. • Train, evaluate and develop team of Merchandisers / ORMs • Build Merchandising Team Capabilities for future career advancement • Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams • Main “Point of Contact” responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs • Build relationships with store managers and outlet team members • Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management • Manage labor and OPEX merchandising budgets Qualifications • Bachelor’s degree or equivalent experience with a high school diploma required • 3+ years’ experience in consumer products/direct store delivery sales required. • Requires experience managing people/budgets. • 2+ years supervising sales staff. • Packaged goods experience preferred; Some beverage experience an asset. • Strong presence and persuasive presentation skills • Intermediate computer and database application skills. Ability to multitask handling multiple customer accounts • Strong attention to detail and follow-up skills. Excellent planning and organization skills • Ability to operate a manual/powered pallet jack or lift product • Valid driver’s license and driving record within MVR policy guidelines • Must have a personal vehicle for use during working hours • Must have current vehicle liability insurance • Bilingual ability preferred (Spanish Apply Job!  

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