Lead Digital Growth Strategy, Engagement

Job Description: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered Position Responsibilities Digital Analytics and Insights: · Analyze digital platform data to identify key issues, opportunities, and trends. · Develop detailed reports and dashboards to communicate insights to senior management. · Use data-driven insights to guide strategic decision-making and prioritization. Customer Engagement Strategy: · Contribute to the development and execution of digital communication and engagement strategies. · Prioritize and optimize customer messaging across digital platforms, ensuring timely and relevant delivery. · Monitor and evaluate the effectiveness of engagement strategies and recommend improvements. Cross-Functional Collaboration: · Collaborate with cross-functional teams including Strategy, Traffic, Conversion, and Personalization to enhance the customer journey. · Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of digital initiatives. · Participate in strategic planning sessions to align digital growth strategies with overall business objectives. Funnel Optimization: · Develop and implement strategies to improve upper funnel engagement and click-through rates. · Monitor performance metrics and use insights to drive continuous improvement. Qualifications · Bachelor’s degree in Marketing, Business, or a related field. · MBA or advanced degree preferred. · 5-7 years of experience in digital marketing or e-commerce strategy and execution, with a proven track record of leading engagement and conversion strategies. · Strong understanding of digital marketing channels, tools, and best practices. · Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools. · Excellent leadership, communication, and project management skills. · Ability to manage multiple priorities and thrive in a fast-paced environment. · Experience with e-commerce platforms and technologies. · Knowledge of customer relationship management (CRM) systems. · Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR). · Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals. · Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements. · Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships. · Innovative: Creative thinker who proactively identifies and solves problems. Joining our team comes with amazing perks and benefits: • Medical/Dental/Vision coverage • 401(k) plan • Tuition reimbursement program • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) • Paid Parental Leave • Paid Caregiver Leave • Additional sick leave beyond what state and local law require may be available but is unprotected • Adoption Reimbursement • Disability Benefits (short term and long term) • Life and Accidental Death Insurance • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal • Employee Assistance Programs (EAP) • Extensive employee wellness programs • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. Apply Job!