Strategic Growth Initiatives Program Manager - US Consumer Channel
About the position
The position involves developing and executing a program to support new Strategic Growth Initiatives across Apple's US Consumer Channel. The role focuses on growing revenue, installed base, and customer engagement through the creation and standardization of a new partner program. The successful candidate will collaborate cross-functionally to design and implement strategic growth initiatives, generating scalable omni-channel campaigns based on market and customer insights.
- Responsibilities
- Compile and evaluate market and customer intelligence insights to develop program briefs for campaign playbooks and assets. ,
- Create business cases with account and business development teams to secure program funding and forecast campaign performance trends. ,
- Develop partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel. ,
- Project manage targeted, digital-first, omni-channel campaigns including online, in-store, SEO, social media, emails, push notifications, digital display advertising, events, and influencers. ,
- Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement. ,
- Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance. ,
- Optimize partner campaigns to improve results and enhance customer experience. ,
- Identify trends and insights to inform priorities and optimize spend and performance based on insights. ,
- Evaluate emerging technologies and digital trends for potential adoption.
- Requirements
- 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics. ,
- Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities. ,
- Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, social media, influencers, and display advertising campaigns. ,
- Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement. ,
- Adept at identifying target audiences and executing digital-led, omni-channel campaigns that engage and motivate customers. ,
- Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences. ,
- Data-driven mindset with stellar analytical skills to transform data into actionable insights. ,
- Well-versed in web analytics tools such as Adobe Analytics.
- Nice-to-haves
- Comfortable with ambiguity and accountable for results without direct control. ,
- Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns. ,
- Excellent project management skills, including work prioritization and planning.
- Benefits
- Health insurance ,
- 401k ,
- Paid holidays ,
- Flexible scheduling ,
- Professional development opportunities
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