Content Marketing Specialist, Health -Remote

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

Job Description

Reporting to the Marketing Director, the Content Marketing Specialist will be a critical part of optimizing the usefulness of Experian Health marketing content and assets, and the impact those assets have on sales enablement and expertise. You will work with the head of content marketing and the content marketing expert to maintain publishing platforms, help with content development, facilitate content deliverables in marketing campaigns, and publish and deliver meaningful reporting for several groups of partners.

You will:

Blog, social media and content creation:
• Maintain blog in WordPress and produce briefs for content agencies.
• Plan, deploy and maintain engaging, organic content in social media channels.
• Write engaging blog, social, advertising, website, email, and other marketing copy
• Be the technical liaison from the Health marketing group to the global blog governance committee and global marketing operations.

Project Management:
• Help develop project plans outlining tasks, timelines, and responsibilities.
• Use project management tools to monitor project progress and ensure milestones are met.
• Collect necessary information and materials from multiple partners across the organization to support marketing projects.
• Manage the flow of work between marketing and organizational partners, maintaining communication with all partners and ensuring tasks are completed.
• Identify potential project roadblocks and work with team members to resolve issues promptly.
• Coordinate with broader marketing team to help maintain a master marketing calendar that includes all campaigns, events, projects and deadlines.

Reporting and Analysis:
• Gather data on campaign performance from multiple sources (e.g., Salesforce, Adobe analytics, Seismic).
• Work with teams to develop and publish reports on campaign and channel performance.

Additional Responsibilities: Collaborate with the digital marketing team and support agency to improve SEO efforts.

Qualifications
• BA in Communications or related field required
• Excellent oral, writing, and editing skills
• 2 - 4 years Knowledge of multiple disciplines in marketing communications
• Experienced in project management
• Collaborative and engaging work style
• Understanding of revenue cycle management in healthcare

Benefits/Perks:
• Role is remote from within the U.S.
• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Additional Information

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. Innovation is an important part of Experian's DNA and practices, and our inclusive workforce allows everyone to succeed and bring their whole self to work. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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