Freelance Paid Ads Manager, B2B health-tech (1099 contract)

Job description KNB Communications is the most knowledgeable, experienced boutique healthcare marketing and PR agency, with over 25 years in the industry. Our multi-award-winning, full-service firm focuses on creating brand visibility, building thought leadership, and generating business for our valued healthcare and health tech clients via custom, metrics-driven programs. The B2B Digital Advertising Manager should have a strong background in health tech, specializing in targeting highly specific, niche audiences and prioritizing quality over quantity. The ideal candidate will have a holistic understanding of the marketing process and be proficient in tracking and reporting. This role is crucial for overseeing campaigns from strategy to execution and optimization, with a primary focus on lead generation. If you are a detail-oriented, well-organized digital ads professional who performs with a sense of urgency and stays on schedule and on budget, we urge you to apply. Summary The B2B Digital Advertising Manager should have a strong background in health tech, specializing in targeting highly specific, niche audiences and prioritizing quality over quantity. The ideal candidate will have a holistic understanding of the marketing process and be proficient in tracking and reporting. This role is crucial for overseeing campaigns from strategy to execution and optimization, with a primary focus on lead generation. If you are a detail-oriented, well-organized digital ads professional who performs with a sense of urgency and stays on schedule and on budget, we urge you to apply. Tell us why you’re the one in your cover letter. Responsibilities • Manage and execute programmatic and PPC efforts on Google Ads and other social channels (Facebook, LinkedIn, X, Instagram, etc.) are a plus. • Implement and manage paid social media-driven campaigns using online platforms and tools like Business Manager, Facebook, X Ads, LinkedIn Campaign Manager, etc. • Demonstrate an in-depth understanding of the functionality and best practices for all major social platforms, including Facebook, X, and LinkedIn. • Conduct keyword, trend, and audience research with analytics team members. • Track and report performance regularly for and with account teams • Integrate SEO/SEM strategies into paid social media plans • Liaise with clients and account teams to develop paid media advertisements on all applicable social platforms. • Interpret social metrics and identify key social media successes and opportunities. • Work with the design team to create, curate, and manage social posts and paid media advertisements that are sized correctly and optimized for each social platform or online medium. • Manage large campaign budgets and adjust/optimize as needed, providing key recommendations to account teams and clients. Knowledge, skills, and abilities • Google Ads certification. Social platform certifications are a plus. • 2+ years PPC Campaign Management experience. • 2+ years experience in media buying and strategy. Integrated communications experience is a plus. • Paid social expertise is a must. Social media technologies: Google Search, Google Ads, Facebook Ads Manager, X Ads, LinkedIn Ads, etc. • Passion for and understanding of social media platforms and their ad offerings. • Demonstrated experience using social monitoring and measurement platforms; strong analytical and problem-solving skills. • Experience with web analytics platforms like Google Analytics, Adobe, or Coremetrics. • Working knowledge of all digital media disciplines and third-party tracking and serving technologies related to SEM (Marin, Kenshoo, DoubleClick Search, IgnitonOne, etc.) • Outstanding written and oral communication and presentation skills with extreme attention to detail. • Proficient in Google Docs and MS Office suites. • Experience providing client service in an agency environment, as well as collaborating effectively internally and externally as part of an integrated team. • High energy, able to effectively operate in a fast-paced, growing and changing environment. • Ability to create, nurture, and grow internal and external relationships. • Experience in health tech, healthcare, pharma, or life sciences industries. Apply Job!