Ecommerce Marketing Manager - Outdoor Products (Remote)

Job title: Ecommerce Marketing Manager - Outdoor Products (Remote) in Georgia at Michael Page

Company: Michael Page

Job description: P

• Develop and execute ecommerce marketing strategies to grow online sales


• Enhance website usability, personalization, and engagement

• Develop and execute ecommerce marketing strategies to grow online sales and customer engagement.


• Oversee digital campaigns across various channels, including SEO, SEM, email marketing, paid media, and affiliate marketing.


• Manage promotional calendars, product launches, and seasonal campaigns to maximize ecommerce performance.


• Collaborate with merchandising, product, and creative teams to optimize the online shopping experience.

• Optimize marketing campaigns based on key performance metrics such as traffic, conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS).


• Leverage data analytics tools (Google Analytics, Shopify, Adobe Analytics, etc.) to measure and report on ecommerce performance.


• Conduct A/B testing to improve conversion rates, site performance, and customer journey optimization.

• Develop strategies for customer acquisition, retention, and loyalty, including CRM, email, and SMS marketing.


• Enhance website usability, personalization, and engagement to improve customer experience and retention rates.


• Work with UX/UI teams to implement enhancements that optimize the ecommerce funnel.

• Partner with global teams to align marketing strategies with overall business goals.


• Collaborate with supply chain and operations teams to ensure inventory availability and order fulfillment efficiency.


• Coordinate with customer service teams to address ecommerce-related customer inquiries and feedback.

• Bachelor's degree in Marketing, Business, Ecommerce, or related field.


• 5+ years of experience in ecommerce marketing, digital marketing, or online sales, preferably in a consumer goods or retail environment.


• Proficiency in ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).


• Expertise in digital marketing tools (Google Ads, Meta Ads, Klaviyo, HubSpot, etc.).


• Strong knowledge of SEO, PPC, email marketing, and web analytics.


• Strong analytical and problem-solving skills.


• Excellent communication and project management abilities.


• Ability to work cross-functionally and adapt in a fast-paced environment.


• Experience with Amazon, Walmart Marketplace, or other third-party ecommerce platforms.


• Knowledge of omnichannel retail and direct-to-consumer (DTC) strategies.


• Experience managing digital marketing budgets and P&L for ecommerce businesses.

• $130,000 - $150,000 base salary


• Annual bonus based on performance


• Healthcare, vision, dental insurance plans


• 401K with employer contribution


• Remote work flexibility

Expected salary:

Location: Georgia

Apply for the job now!

[ad_2]

Apply for this job