VP of Content & Demand Generation

Job title: VP of Content & Demand Generation in Cheshire, CT at IMPACT
Company: IMPACT
Job description: About Us:IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.Job Description:As VP of Content & Demand Generation, you will be responsible for developing and overseeing the execution of marketing strategies that drive IMPACT’s growth. Your role is to create data-driven, high-impact plans that increase event registrations, boost book sales, and generate a steady stream of sales-qualified leads. You will lead a team to execute across multiple channels, including content, social media, PR, digital campaigns, website optimization, and conversion strategies.Key Responsibilities:

• Content & Demand Strategy: Develop and oversee a comprehensive content strategy that increases awareness, generates qualified leads, and directly drives revenue.
• Event Marketing: Develop and implement strategies to consistently achieve (and exceed) our event registration targets.
• Book Marketing: Lead innovative marketing strategies to hit and surpass our monthly sales goals for Endless Customers.
• Lead Generation: Own and optimize strategies across channels (email, social, paid, website, PR) to achieve consistent monthly SQL targets.
• Strategy Creation & Oversight: Set clear, actionable plans for your team to execute, ensuring each marketing activity is aligned, measurable, and contributes meaningfully to pipeline growth.

Requirements

• Proven track record in lead generation, funnel optimization, and accelerating pipeline growth.
• Expertise in paid media strategies (Google, Meta, LinkedIn).
• Experience marketing and promoting books on Amazon (listing optimization, ad campaigns).
• Success driving registrations through strategic event marketing.
• Mastery in content marketing: content audits, SEO, conversion optimization.
• Proven record in scaling podcast and YouTube channel performance significantly.
• Experience expanding brand visibility and conversions through targeted social media strategies, especially LinkedIn and Instagram.
• Deep understanding of email marketing best practices to engage rather than overwhelm audiences.
• Strong website optimization and conversion rate optimization (CRO) capabilities.
• Ability to align all marketing initiatives within defined brand guidelines.
• Experience integrating offline strategies (speaking engagements, partnerships) to enhance marketing performance.
• Highly analytical and comfortable making data-driven marketing decisions.
• Proficient in popular marketing platforms, including CMS/Marketing Automation (preferably HubSpot), ad platforms like Meta, Amazon, Linkedin, and Google, social media tools (Hootsuite, Sprout Social, etc), Google Analytics, CRO tools (Hotjar, Optimizely, etc.), ChatGPT (incl. Building CustomGPTs), YouTube Studio, and more.
• No task too small - willing and able to do whatever task is needed to help the department achieve its goals, including but not limited to: creating content, analyzing data and running reports, crafting messaging or website copy, or building site pages.

Other Essential Skills, Traits & Competencies:

• Experience building and managing hybrid teams (in-house and offshore), while maintaining quality and brand consistency.
• Ability to effectively communicate with executives, securing buy-in and aligning leadership around marketing initiatives.
• Rapid learner who can quickly grasp and embody IMPACT’s business, mission, audience, and Endless Customers philosophy.
• Collaborative mindset; excels at cross-departmental collaboration, particularly with Sales and Services.
• Thrives in a dynamic, entrepreneurial environment, balancing urgency with strategic decision-making.
• Relentlessly focused on achieving measurable results and surpassing performance targets.

BenefitsThis position offers a competitive salary range of $110,000 to $130,000, based on experience, with additional incentives (up to 20% of base salary) tied to performance.IMPACT provides a comprehensive benefits package, including:

• Health, vision, and dental coverage.
• 401(k) with company match.
• Paid time off and a flexible work schedule.
• Paid parental leave to support your growing family.

We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.Work EnvironmentAt IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn’t an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We’re a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT’s conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.
Expected salary: $110000 - 130000 per year
Location: Cheshire, CT
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