Senior Mobile Marketing Manager, Hotels

Job title: Senior Mobile Marketing Manager, Hotels in USA at Airbnb

Company: Airbnb

Job description: The Community You Will JoinThe HotelTonight is a fun, entrepreneurial team where you can have an outsized impact. Simplicity is at the core of our products. We pride ourselves on delivering the smoothest and most intuitive hotel booking experience for guests. HotelTonight, an Airbnb company, provides guests great hotels at amazing prices by helping hotel partners sell unsold inventory.The Difference You Will MakeAs the Senior Marketing Manager, Hotels, you will play a critical role in developing and maintaining HotelTonight's mobile CPI (Cost Per Install) and CPA (Cost Per Acquisition) partnerships to drive efficient and scalable customer growth. Your responsibilities include driving the strategy, development, analysis, execution and monitoring of pay for performance partnership marketing programs and campaigns. You will collaborate closely with key stakeholders across Product, Data Science, Supply, and Creative to bring to life great partnerships that tell the world about HotelTonight and drive great ROI. The ideal candidate will have a combination of strong affiliate marketing and management experience, project management and top notch analytic skills.A Typical Day

• Drive outsized growth for Apple and Google App Store Marketing and App Store Optimization channels


• Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc).


• Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross functional teams across finance, legal and marketing to assess opportunities


• Partner with Engineering to implement new partnerships and support ongoing ones


• Analyze campaign performance and identify optimization opportunities


• Partner with Finance to forecast campaign performance across quarters

• 10+ years of relevant work experience at a large B2C company, with preference in the consumer internet space of travel, technology, or lifestyle.


• Significant experience working closely with product, digital marketing, and data analytics functions.


• Experience with App Store Marketing, App Store Optimization preferred.


• Experience with global affiliate campaigns that deliver massive scale and ROI.


• Excellent marketing analytics skills, demonstrated ability to extract actionable insights from marketing data and natural curiosity to ask relevant questions


• Proven leadership capabilities, experience working with diverse cross functional teams and managing workflows involving numerous parties.


• Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.


• Excellent written and oral communication, sharp analytical skills, attention to detail, and ability to simplify is key.

Expected salary:

Location: USA

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