VP, Finance

Job title: VP, Finance in New York City, NY at Create Wellness, Inc.

Company: Create Wellness, Inc.

Job description: Create is hiring a Vice President of Finance to lead and scale our finance function as we enter our next phase of growth. This is a critical executive role overseeing FP&A, Accounting, Treasury, Data & Analytics, and Human Resources. You will serve as the financial architect of the business—owning forecasting, margin strategy, cash management, and the financial systems that drive insight and performance. This role reports to the President and works closely with the leadership team across all functions.Key Responsibilities:

• Financial Strategy & FP&A: Own company-wide financial planning, budgeting, and forecasting. Translate company strategy into actionable models and track against KPIs. Partner cross-functionally to drive margin expansion, capital efficiency, and long-term planning.
• Accounting & Controls: Oversee accounting operations, monthly close, reporting, and compliance. Implement processes that scale with growth and meet best-in-class financial control standards.
• Treasury & Cash Management: Manage capital allocation, cash flow forecasting, and working capital. Maintain banking and investor relationships and ensure Create stays well-capitalized for scale.
• Data & Analytics: Build a high-leverage data function to provide real-time visibility into performance across channels (DTC, retail, Amazon). Drive better decision-making through dashboards, insights, and systems integration.
• Team Building: Recruit, develop, and lead a high-performing finance and analytics team. Set clear goals, instill discipline, and promote a performance-driven culture.
• Board & Investor Reporting: Lead financial reporting and scenario planning for the Board, investors, and executive stakeholders. Own the narrative and numbers.
• Human Resources: Own payroll, benefits, workplace, and employee-related issues.

Requirements

• 10+ years in Finance leadership roles, including FP&A and Accounting, ideally in high-growth CPG, DTC, or omnichannel businesses
• Deep understanding of margin structure, cash dynamics, and forecasting for physical products sold across multiple channels
• Experience owning financial reporting, budgeting processes, and audit readiness
• Proven success partnering with executive teams and cross-functional leaders
• Strong modeling, analytical, and systems thinking—can go from spreadsheet to strategy in one breath
• Excellent communication skills, executive presence, and the ability to distill complexity into clarity
• Comfortable with ambiguity and speed—thrives in a startup or scale-up environment

Benefits

• Competitive salary and performance-based incentives.
• Flexible remote work arrangement.
• Opportunity to work with a dynamic and creative team.
• Professional development and growth opportunities.
• Access to cutting-edge tools and resources.

Expected salary:

Location: New York City, NY

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