Marketing Operations Specialist

Marketing Operations Specialist - RemoteIntertek, a leading provider of quality and safety solutions to many of the world's top-recognized brands and companies, is actively seeking a Marketing Operations Specialist to join our Wisetail team. This is a fantastic opportunity to grow a versatile career in marketing.Intertek's People Assurance teams empower your workforce to identify and close operational gaps and mitigate risk by assuring smart actions across your organization.What are we looking for?Marketing Operations SpecialistIntertek Wisetail is seeking a highly skilled and detail-oriented Marketing Operations Specialist to join our dynamic team. You will play a pivotal role in the development, execution, and optimization of marketing campaigns and programs across various channels. Leveraging your expertise in marketing performance and analytics, including marketing automation platforms and CRMs, you will effectively utilize tools such as Pardot and Salesforce to analyze data, generate comprehensive reports, provide insights for optimizations, lead email automation programs, and oversee comprehensive campaign management including campaign creation, member management, budget tracking, and cost analysis. Your analytical expertise and strong organizational skills will be instrumental in deploying, monitoring, and optimizing campaigns for maximum performance and ROI.Intertek Wisetail provides a custom branded training and communication platform built to engage today's workforce with a complete learning management system, giving customers the tools to grow their passionate workforce. Intertek is continually innovating and evolving to reduce risk for consumers, brands and organizations in every sector and industry around the world. We go beyond Testing, Inspection and Certification of products: we are a Total Quality Assurance Provider to industries worldwide. Our Purpose: Bringing quality, safety, and sustainability to life.Learn more @ www.wisetail.com!Responsibilities

• Generate reports and analyze data, measuring the effectiveness of marketing campaigns and automations, and draw insights from data to inform future marketing approaches.


• Deploy, monitor, and optimize campaigns for maximum performance, conversion rates, and ROI, including managing and maintaining email lists, segmentation, tags, and ongoing email programs.


• Support the development and execution of campaigns and programs across various channels in the marketing automation platform and CRM.


• Effectively utilize Pardot for automating email programs, including day-to-day creation, execution, design, segmentation, scheduling, and deployment.


• Create and maintain an organized systems and processes for creating and managing emails, tags, lists, and campaigns in the marketing automation platform.


• Continuously provide results to activity owners to support their performance analysis.


• Collaborate with Demand Generation and Client Marketing teams to create optimized nurture streams and drip campaigns.


• Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.


• Stay up to date on current marketing automation best practices and trends.

Skill & Abilities

• 3-5 years of experience in Marketing Operations, Data Analytics, or a related field, ideally in a B2B setting.


• Experience with marketing automation platforms and CRMs are a must. Prior experience specifically with Salesforce, Pardot, Salesforce Analytics Studio, Looker Studio, and 6Sense is a plus.


• Proficient in GA4, Google Tag Manager, and website builders such as Wordpress. Knowledge of HTML and CSS is preferred.


• Strong analytical skills and experience with campaign analysis and reporting.


• Knowledge of email marketing best practices, including list management, segmentation, and deliverability.


• Excellent communication skills - both verbal and written.


• Self-starter with solid project management skills, and the ability to prioritize tasks, manage timelines, and meet deadlines.

Benefits InformationIn addition to competitive compensation packages, when working with Intertek you can expect benefits including medical, dental, vision, life, disability, 401(k) with company match, generous vacation / sick time (PTO), tuition reimbursement and more.Intertek: Total Quality. Assured.Intertek is a world leader in the Quality Assurance market, with a proven, high-quality business model and a global network of customer-focused operations and highly engaged subject matter experts. With passion, pace, and precision we work to exceed our customers' expectations, while engaging with our employees to be 10X in their performance and professional growth.Intertek is a drug-free workplace. As a condition of employment, certain positions may be required to pass a pre-employment drug test based on the type of work that will be performed.We Value DiversityIntertek's network of phenomenal people are our greatest assets, and the diversity they bring fuels our success. Intertek is an Equal Employment Opportunity Employer that values inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.For individuals with disabilities who would like to request accommodation, or who need assistance applying, please email [email protected] or call 1-877-694-8543 (option #5) to speak with a member of the HR Department.#LI-DRCA-DR1#LI-RemoteIntertek is a leading Total Quality Assurance provider to industries worldwide. Our network of more than 1,000 laboratories and offices in more than 100 countries, delivers innovative and bespoke Assurance, Testing, Inspection and Certification (ATIC) solutions for our customers' operations and supply chains. Working at Intertek means joining a global network of state-of-the-art facilities and passionate people who deliver superior customer service with a purpose of bringing quality, safety, and sustainability to life.

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