Shopify Paid Advertising/Digital Marketing Specialist – Facebook, Google, TikTok, etc.

I run MotivationalGraphicTees.com, a Shopify store offering inspirational and athletic-themed motivational graphic tees for people dedicated to personal growth and empowerment. Our audience includes fitness enthusiasts, mindset-driven individuals, and the broader lifestyle niche committed to self-improvement. I'm looking for a seasoned Shopify Paid Advertising Expert to manage ALL relevant ad platforms: Meta Ads (Facebook & Instagram) – carousel, video, retargeting, lookalikes Google Ads – Search, Shopping, Display TikTok Ads – video awareness and conversion campaigns Pinterest Ads – promoted pins for lifestyle and fitness visuals YouTube Ads – engaging pre-roll or discovery ads Snapchat Ads, Reddit Ads, and any emerging channels that fit our fitness/mindset audience Your Responsibilities: Create audience-specific campaigns (e.g. gym-goers, self-help book readers, personal development seekers) Handle full-funnel setup: prospecting, retargeting, and conversion optimization Design copy, visuals, and testing strategies aligned with our motivational tone Set up and manage tracking: Shopify Pixel, Google Analytics, conversion events Monitor/optimize campaigns for traffic, conversion rates, ROAS Provide transparent reporting and insights (weekly/monthly) Requirements: Proven experience with Shopify merchants in apparel or lifestyle markets Deep expertise across multi-channel ad platforms Strong analytical approach: A/B tests, budgets, bid strategies Ad creative knowledge: videos, lifestyle carousel, stories, etc. Excellent communication and project management skills Deliverables (first 60 days): Audit of current ad efforts (if any) Full 90-day multi-channel ad strategy with budgets Set up and launch initial campaigns in at least 3 platforms KPI dashboards (traffic, CPC, ROAS, etc.) What to Submit: Case studies or links to Shopify stores you've driven ad traffic to Brief outline of your initial 30‑day action plan Your rate (hourly or project-based) This is initially a 3-month project, with the opportunity for long-term engagement based on performance. Apply Job! Apply to this Job