Performance Marketing, AI Adoption

Description: • Plan and execute integrated, multi-channel marketing campaigns to communicate AI education, category awareness, and Rovo’s value and competitive differentiation, and fuel adoption. • Partner with Product Growth to build and optimize full-funnel growth strategies to drive awareness; high-volume, high-intent user traffic, and self-serve trials across paid and organic channels (paid, SEO, content, product-led growth, in-product triggers). • Define and track KPIs like sign-up rate, activation rate, engagement (DAU/WAU/MAU), and retention. • Develop lifecycle and CRM programs (email, in-product messaging) that increase feature usage and deepen engagement. • Identify and implement viral and referral loops that incentivize sharing and team-wide adoption. • Serve as a connector between marketing, product, design, analytics, and customer support to ensure aligned growth priorities. Requirements: • 10+ years in performance, growth, or product marketing—ideally with experience scaling usage of free or freemium SaaS or AI products. • Deep expertise in user acquisition, activation, lifecycle marketing, and in-product activation for self-serve models and the key metrics at each stage. • Proven success in leading multi-channel marketing programs, including paid media, SEO, lifecycle, and product-led growth. • Proven track record of effective stakeholder management. • Commitment to cultivate team culture, fostering a trusted working environment. • Fluency in business intelligence tools like Amplitude, Tableau and SQL. • Strong experimentation mindset with a proven ability to run and interpret A/B and multivariate tests. • Exceptional storytelling, communication, and collaboration skills. • A user-obsessed mindset with a passion for democratizing AI and making powerful tools accessible to all. Benefits: • health coverage • paid volunteer days • wellness resources Apply Job! Apply to this Job