Digital Marketing Leader - Patient Care Solutions

Description: • Develop and execute comprehensive digital marketing strategies aligned with business objectives across the Patient Care Solutions segment. • Use AI-driven insights to identify high-performing content, predict campaign success, and personalize user journeys. • Lead the strategy, execution, and optimization of web properties—create a seamless omnichannel experience across all digital touchpoints, including websites, microsites, and landing pages. • Partner with Global and Region to plan, execute, and optimize digital campaigns across web, email, social, paid media, and SEO/SEM. • Understand the stakeholder journeys and key inflection points and recommend content and channels to Global and Region partners. • Partner with Segment, Regional, and Corporate Marketing teams to align digital initiatives. • Oversee internal and external agency partnerships to ensure alignment with strategic goals, manage budget allocations, and continuously optimize campaign performance to achieve desired outcomes. • Execute programs and campaigns globally and ensure global consistency in campaign execution. • Track regional agency performance and roll up results into a unified program/campaign dashboard. • Automate regional campaign data into global dashboards. • Plan and implement e-commerce marketing strategy and campaigns across platforms. • Lead marketing performance measurement and reporting. • Provide marketing leadership with a summary of results including highlights and improvement opportunities with clear next steps. • Automate data collection and dashboard updates using APIs and marketing analytics tools. • Implement predictive analytics to forecast ROI and identify optimization opportunities. • Leverage marketing automation platforms, CRM systems, and analytics tools. • Stay current with digital marketing trends and tools. • Continuously evaluate emerging AI tools and automation platforms to enhance digital presence and performance. Requirements: • Bachelor’s degree in Marketing, Communications, Business, or a related field • 7+ years of experience in digital marketing, preferably in healthcare or B2B environments. • Proven track record of managing successful digital campaigns and marketing performance metrics. • Strong understanding of digital channels, marketing automation, and analytics platforms (e.g., Salesforce, HubSpot, Google Analytics). • Excellent communication, collaboration, and project management skills. • Experience in agency management and media buying/placement • Ability to work in a fast-paced, matrixed environment with multiple stakeholders. Benefits: • medical, dental, vision • paid time off • 401(k) plan with employee and company contribution opportunities • life, disability, and accident insurance • tuition reimbursement Apply Job! Apply to this Job