CRM Manager, Mobile

About the position The CRM Manager, Mobile is responsible for leading and executing multi-channel CRM initiatives with a strong focus on mobile marketing. This role emphasizes messaging, segmentation, and channel strategy throughout the customer journey, collaborating with digital channels to enhance customer retention and drive revenue growth. Responsibilities • Lead and execute CRM strategies focused on mobile messaging (SMS, push notifications, in-app) to drive incremental guest visitation and sales. , • Develop and maintain the Customer Journey Road Map, optimizing mobile messaging for personalized communications. , • Own and manage the direct marketing strategy for the season pass program, focusing on mobile messaging channels. , • Manage mobile messaging requests from stakeholders and incorporate them into the CRM marketing calendar. , • Collaborate with CRM team members to develop A/B testing strategies for mobile messaging and evaluate performance. , • Align mobile messaging strategies with broader company goals through collaboration with cross-functional teams. , • Manage and mentor 1-2 direct reports, enhancing their skills in mobile messaging and CRM strategies. , • Stay current with mobile messaging innovations and industry best practices to shape future strategies. Requirements • 5-7 years of experience in strategic design and implementation of measurable marketing programs. , • Strong technical skills with the ability to quickly learn new technologies. , • Proven leadership and team oversight resulting in high performance. , • Demonstrated ability to design and execute integrated campaigns across multiple channels. , • Strong understanding of mobile marketing best practices, including segmentation and compliance with regulations. , • Skilled in using marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud. , • Proven ability to analyze campaign performance data and adjust strategies in real time. , • Experience with DMP, CDP, and/or CRM platforms. , • Ability to work autonomously in a fast-paced environment. , • Strong project management skills and excellent communication abilities. Nice-to-haves • Experience with customer segmentation. , • Familiarity with the resort and leisure industry. , • Copywriting experience for mobile messaging. , • Previous experience with IBM Acoustic. , • Adobe Experience Platform experience. Benefits • 401(k) matching , • AD&D insurance , • Commuter assistance , • Dental insurance , • Disability insurance , • Employee assistance program , • Flexible spending account , • Free Ikon Pass for eligible employees , • Discounted skiing/riding for friends and family , • Flexible Time Off (FTO) and Paid Time Off (PTO) policies , • Generous discounts on outdoor gear and apparel , • Medical, dental, vision, life, and disability insurance , • Paid parental leave of up to 6 weeks , • Flexible/hybrid workplace policy Apply tot his job