VP - Creative, Brand & B2B
About the position
Responsibilities
• Develop engaging and breakthrough consumer brand creative campaigns across AMC Networks full portfolio of brands.
• Work in collaboration with individual brand, marketing, and content strategy teams to deliver on a unified strategy across campaigns.
• Direct the creative process for SVOD multi-content video campaigns that reinforce SVOD brand identities and deliver a consistent message across all platforms.
• Collaborate with the creative team to develop and execute campaigns that span various media, including video, digital and social media.
• Act as the lead in-house creative for the senior executive team, servicing all creative, presentation and live event needs.
• Develop engaging and brand consistent B2B marketing assets spanning across the Events, Affiliate Sales, Press and Consumer Marketing.
• Conceptualize and drive evocative creative that connects to AMC Networks audiences, business clients, industry partners and content collaborators.
• Creative lead on conceptualizing and overseeing all inter-departmental live-event deliverables.
• Oversee all in-house and B2B marketing assets in support of Ad Sales and The Content Room, Distribution, Press and the Senior Leadership Team.
• Creative lead on all affiliate marketing spots/campaigns/industry event design, B2B video assets, Trade Ads, press reels and marketing materials, industry tapes, off-air marketing spots and trade show and conference audio/visual elements.
• Creatively oversee and direct all executive and select talent shoots.
• Recruit and develop new relationships with external strategic and creative resources that meet the company's high standards of innovation, production quality to help achieve core business objectives.
Requirements
• Bachelor's degree
• 15+ years of relevant work experience
• Ability to work well with C-Suite executives as well as A-list talent
• Proficiency with on-air promotion formats and strategy
• Excellent written and communication skills
• Strong production and creative management background
• Ability to work within a fast-paced creative environment managing multiple projects at one time
• Strong creative managerial, budgeting, planning and contract skills
• Able to define a project and assign the appropriate talent to execute
• Having a roster of talent that can be called upon at a moment's notice to complete a last-minute project with the utmost creative vision and professionalism
• A deep knowledge of creative production and a high level of communication skills and client-management
• The ability to manage a project workflow to achieve solid results and ensure high quality work is delivered on-time, on-budget and on-brand
• A collaborator who can work across multiple functions and internal orgs/teams with strong executive-level presence.
Benefits
• Wellness program
• Paid parental leave
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Work from home
• Vision insurance
• Life insurance
• Prescription drug insurance
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