Digital Marketing Specialist

Digital Marketing Specialist – Carpentersville, IL $60,000 - $70,000 annually + Free Benefits + 401K + PTO We’re a nationwide manufacturing company that’s been around for over 50 years. Our mission is simple: help people make the most of their time outdoors with gear that’s built to last. When you join our team, you’re not just doing a job, you’re helping people gear up for their next great adventure. We are “Made for the Great Outdoors.” We’re looking for a Digital Marketing Specialist to join our growing team in Carpentersville, IL. In this role, you’ll help drive our digital marketing efforts by working on SEO initiatives, managing social media, conducting competitive research, and supporting our digital campaigns. You’ll play a key part in helping us stay visible and relevant online, so that customers can find the gear they need when they need it. What You’ll Do: • Execute and monitor digital marketing campaigns across social media, email, and web platforms, ensuring consistent messaging and engagement with target audiences. • Support SEO strategies by conducting keyword research, optimizing content for search engines, and tracking website performance to increase visibility and traffic. • Conduct in-depth competitor research and analyze industry trends, providing insights and recommendations to improve digital strategies and stay ahead of the market. • Collaborate with both the marketing and engineering teams to create and update digital content, ensuring technical accuracy for product launches, website updates, and trade show materials. • Assist with social media promotion, email campaigns, and digital content for industry events and trade shows, supporting both pre- and post-event marketing efforts. • Contribute to brainstorming and developing creative ideas for new marketing campaigns, ensuring fresh, innovative approaches to content creation. • Monitor key performance metrics for digital campaigns, providing regular reports and actionable insights to optimize future strategies and achieve marketing goals. What We’re Looking For: • 2+ year of hands-on digital marketing experience (preferably in a manufacturing or distribution environment). • Bachelor's degree in Marketing, Communications, or a related field (required). • Must have examples of content produced for social media, websites, and events. • Experience with Adobe Creative Suite. • Familiarity with SEO principles and tools (basic knowledge required). • Experience with HubSpot or similar CRM tools, is a plus. • Strong organizational skills and attention to detail. • Excellent written and verbal communication. • Corporate Resources has been hired by our client to recruit for this open position and any/all other positions as requested and posted. Apply tot his job Apply To this Job