Data Brand Specialist (West)

Welcome to IBM, a global leader in technology and innovation. We are seeking a dynamic and driven individual to join our team as a Data Brand Specialist for the Western region. As a Data Brand Specialist, you will play a crucial role in promoting and enhancing the visibility and credibility of IBM's data solutions. We are looking for a self-motivated and experienced professional with a deep understanding of the data industry and a passion for building strong brand awareness. If you are ready to make a significant impact on the market and drive success for IBM's data offerings, we invite you to apply for this exciting opportunity. Develop and implement strategies to increase brand awareness and credibility for IBM's data solutions in the Western region. Collaborate with cross-functional teams to create and execute marketing campaigns that effectively promote IBM's data offerings. Stay up-to-date with industry trends and competitors' activities to identify opportunities for growth and differentiation. Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers. Conduct market research and gather insights to inform product positioning and messaging. Create compelling content, such as case studies, white papers, and presentations, to showcase the value of IBM's data solutions. Plan and coordinate events, webinars, and other promotional activities to drive brand awareness and generate leads. Monitor and analyze the effectiveness of marketing efforts and adjust strategies accordingly. Provide training and support to sales teams to ensure a deep understanding of IBM's data offerings and messaging. Represent IBM at industry events and conferences to network and promote the brand. Maintain a strong understanding of IBM's data solutions and industry developments to effectively communicate their value proposition. Identify and pursue opportunities for partnerships and collaborations to further enhance IBM's brand presence in the data industry. Collaborate with the global marketing team to ensure consistency and alignment of messaging and branding. Continuously strive to enhance the image and reputation of IBM's data solutions through innovative and impactful marketing initiatives. Meet or exceed established goals and metrics for brand visibility and lead generation in the Western region. IBM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job Apply To this Job