Digital Marketing Specialist with SEO and A/B Testing Expertise

Description Alarm.com is seeking a dynamic and innovative Digital Marketing Specialist to join our marketing team. In this pivotal role, you will leverage your expertise in web content management, search engine optimization, and A/B testing to drive impactful digital marketing strategies. The ideal candidate thrives in a fast-paced environment, is detail-oriented, and is adept at managing multiple projects with competing priorities while delivering exceptional results. Company Culture and Environment Alarm.com values collaboration and teamwork, encouraging employees to work together in person. With a focus on a supportive environment, team members are expected to engage with each other and contribute actively to the company’s goals. Career Growth and Development Opportunities This position offers opportunities for professional development through hands-on experience and the chance to work with cutting-edge marketing strategies. Employees can grow their skill set in digital marketing, SEO, and content management while collaborating with a talented team. Detailed Benefits and Perks • Flexible work arrangements with in-office collaboration 4 days a week • Opportunities for professional development and continuous learning Compensation and Benefits • Competitive salary based on experience • Health, dental, and vision insurance • Retirement savings plan Why you should apply for this position today This position allows you to play a key role in shaping Alarm.com’s digital marketing strategies. By joining our team, you can contribute to impactful projects and gain valuable experience in a thriving industry, all while working in a collaborative environment. Skills • Expertise in web content management and SEO • Proficiency in A/B testing and performance analysis • Strong written and verbal communication skills • Familiarity with Google Analytics and SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) • Experience with project management tools such as JIRA and Confluence • Knowledge of AI algorithms and tools (nice to have) Responsibilities • Update and manage web content using CMS tools (e.g., WordPress, Craft) • Create, edit, and optimize content for web pages aligning with brand guidelines and SEO best practices • Collaborate with the marketing team to plan and implement content calendars • Design and execute A/B optimization tests for marketing strategies and user experiences • Monitor and analyze content performance metrics for actionable insights • Conduct keyword research and implement on-page and off-page SEO strategies • Develop and implement targeted email marketing campaigns, monitoring their performance • Perform other duties as assigned Qualifications • 3+ years of experience in digital marketing, SEO, and content management • Hands-on experience with SEO tools and A/B testing platforms • Certifications in Google Analytics preferred Education Requirements • Bachelor’s degree in Marketing, Communications, or a related field Education Requirements Credential Category • Bachelor’s degree Experience Requirements • Minimum of 3 years of relevant experience in digital marketing and SEO Why work in Dunn Loring, VA Dunn Loring, VA, offers an excellent location that combines suburban tranquility with proximity to urban amenities. The area is known for its vibrant community, access to local parks, and easy commuting options to Washington D.C. This creates a balanced lifestyle that supports both professional and personal growth. Apply tot his job Apply To this Job