Digital Marketing & Social Media Specialist

Overview We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and a deep understanding of digital marketing strategies. This role involves developing and executing social media campaigns, engaging with our audience, and enhancing our brand presence across various platforms. If you thrive in a fast-paced environment and have a knack for content creation, please apply! Responsibilities • Develop and implement engaging social media strategies to increase brand awareness and drive traffic to our website. • Create, curate, and manage published content (images, video, written) across various social media platforms. • Monitor social media channels for trends, audience engagement, and feedback; utilize social listening tools to gather insights. • Collaborate with the marketing team to align social media campaigns with overall marketing goals. • Stay updated on the latest trends in digital marketing and public relations to enhance our strategies. • Analyze campaign performance using Google Analytics and other reporting tools; provide recommendations for improvement. Requirements • Proven experience in social media management or digital marketing, with a strong portfolio showcasing content creation skills. • Proficiency for designing graphics and visual content. • Strong understanding of social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok. • Excellent communication skills with an emphasis on public relations and audience engagement. • Ability to work independently as well as collaboratively within a team environment. • Familiarity with social listening tools and analytics software is preferred. • Strong attention to detail with exceptional proofreading abilities. Join us in shaping our online presence and making a significant impact on our brand's growth! Job Type: Full-time Pay: $55,000.00 - $70,000.00 per year Benefits: • Dental insurance • Health insurance • Paid time off • Vision insurance Schedule: • Monday to Friday Work Location: In person Apply tot his job Apply To this Job