Head of Social Media

Description: • Develop and execute Yelp’s social media strategy across relevant platforms (Instagram, TikTok, YouTube, LinkedIn (B2B) and others, prioritized based on alignment with goals), scaling Yelp’s reach, engagement, and loyalty. • Design a sound approach to managing both national and local handles leveraging the strengths and opportunities of each. • Oversee creation of visually compelling, authentic and effective content that spotlights local businesses, product launches and the overall Yelp experience. • Partner with internal teams to finalize creative assets. • Lead day-to-day operations and build and mentor a team of social strategists. • Build and engage authentic communities by fostering dialogue, responding to comments , and managing relationships with advocates and influencers. • Set, track, and analyze KPIs, using data and insights to guide continuous optimization of content and campaigns. • Partner with internal teams to establish reporting infrastructure. • Collaborate with Growth Marketing, Community, Communications and Product teams to integrate social campaigns with broader marketing initiatives, product feature development, and business goals. • Nurture strong relationships with senior leadership and key cross-org stakeholders. • Drive innovation by staying ahead of platform trends, content formats, and best practices, testing new ideas and channels. • Conduct audience and competitor research: Develop crisp insights that inform our strategy and shape our communications. • Monitor reputation and manage community issues proactively, maintaining high standards for responsiveness and care. • Provide proactive and reactive support for the Communications team: Support company announcements, corporate communications initiatives, and issues management. Requirements: • 8-12+ years of experience in social media marketing, including at least 3 years managing teams. • Demonstrated success in developing and executing strategies across multiple social platforms to drive business results, with a strong grasp of emerging channels and user-generated content (UGC). • Expertise in digital storytelling, visual content, online community engagement, and influencer partnerships. • Data-savvy approach with ability to create, monitor, and act on social KPIs and analytics. • Proficient with social analytics, listening, and influencer management platforms such as Brandwatch, Sprout Social, Tagger, and CreatorIQ to identify opportunities and drive results. • Knowledge of AI tools to improve the quality and impact of your social strategy—or a deep passion and curiosity to learn and deploy these technologies. • Exceptional written and verbal communication skills, able to advocate for your vision and inspire teams. • Adaptability and creativity—comfortable with experimentation and rapid iteration in response to trends and feedback. • Experience collaborating cross-functionally with creative, marketing, product, and PR teams. • Bachelor's degree in Marketing, Communications, or similar field (or equivalent professional experience). Benefits: • Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan Apply tot his job Apply To this Job