SEO and Digital Marketing Specialist

Job Overview We are seeking a skilled and motivated SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a deep understanding of search engine optimization strategies and techniques, with a focus on enhancing website visibility and driving organic traffic. This role requires proficiency in various SEO tools and analytics platforms, as well as experience with content management systems. As an SEO Specialist, you will play a crucial role in optimizing our online presence and supporting our e-commerce initiatives. Responsibilities • Conduct comprehensive keyword research to identify opportunities for content optimization and new topics. • Develop and implement effective SEO strategies to improve website rankings on search engines. • Optimize website content, metadata, and HTML elements for better visibility and user engagement. • Monitor and analyze website performance using tools such as Google Analytics, Adobe Analytics, and Google Search Console. • Perform link building activities to enhance domain authority and improve search rankings. • Collaborate with content creators to ensure SEO best practices are integrated into all digital marketing efforts. • Utilize Google Tag Manager to track conversions and user interactions effectively. • Stay up-to-date with the latest trends in SEO, digital marketing, and search engine algorithms. • Manage social media accounts to enhance brand visibility and drive traffic to the website. • Provide regular reports on SEO performance metrics and recommend improvements based on data analysis. Requirements • Proven experience in SEO with a strong understanding of search engines and ranking algorithms. • Proficiency in using SEO tools (e.g., SEMrush, Moz, Ahrefs) for analysis and reporting. • Familiarity with web analytics platforms such as Google Analytics and Adobe Analytics. • Experience with content management systems (CMS), particularly WordPress. • Knowledge of HTML, CSS, JavaScript, and their impact on SEO performance. • Strong skills in conversion optimization techniques to improve user experience and increase conversions. • Ability to conduct thorough web analytics to inform strategic decisions. • Experience in e-commerce environments is a plus. • Excellent communication skills with the ability to work collaboratively across teams. • A proactive approach to problem-solving and a passion for staying ahead in the digital marketing landscape. Join us as we strive to enhance our online presence through innovative SEO strategies! Job Type: Full-time Pay: $185.00 - $210.00 per day Benefits: • Employee discount • Paid time off Work Location: In person Apply tot his job Apply To this Job