Social Media & Digital Marketing Manager

Social Media & Digital Marketing Manager Department: Marketing Employment Type: Full Time Location: HQ - New York, NY Compensation: $80,000 - $85,000 / year Description Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office). To thrive on the Fernway Marketing Team, you should: • Love the chance to build, create, design, publish, and produce remarkable work • Take ownership of your role and be accountable for your impact. • Be proactive and adaptable - ready to pivot when needed. • Find purpose in supporting people - from retail partners to entrepreneurs. Key Responsibilities Social Media Strategy & Execution • Own the daily social media calendar across platforms including Instagram, Facebook, Reddit, TikTok, and LinkedIn. • Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns. • Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time. • Collaborate with internal teams to amplify product launches, events, partnerships, and announcements. • Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly. Website & Digital Content Management • Update and maintain website content via WordPress, including product pages, home page, and landing pages. • Manage and improve the retail locator experience and functionality. • Upload new product information, images, and copy with consistency and accuracy. • Optimize site content for SEO and UX. Email & SMS Marketing • Write and schedule segmented SMS messages via HubSpot. • Build and manage emails in HubSpot for product drops, events, and campaigns. • Use performance data to inform timing, segmentation, and content strategy. Analytics & Optimization • Track key performance metrics (social engagement, traffic, click-through rates, etc.) • Provide monthly reports with insights and recommendations. • Use data to inform future content, optimize existing campaigns, and validate new ideas. Content & SEO Writing • Write and publish blog posts aligned with search trends and brand initiatives. • Implement SEO best practices across written content, including keyword research and meta data. • Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives Skills, Knowledge and Expertise • 4+ years of social media, marketing and content experience. • Bachelor's Degree in Business, Marketing, Communications or equivalent program. • Strong time-management skills. • Highly approachable & friendly personality. • A high degree of integrity and ethical conduct at all times. • Strong attention to details. • Must pass a background check in accordance with all applicable federal and state laws. • Proficient in Microsoft Office (Word, Excel, PowerPoint) • Proficient with Instagram, Facebook, TikTok, and Linkedin • Experience in Adobe Creative Suite, CapCut, Canva and Wordpress. Experience the Fernway Advantage • Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike) • Comprehensive health coverage: company-sponsored health, dental, and vision insurance • Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership • Exclusive membership to the Fernway Secret Shopper Program Apply tot his job Apply To this Job