Digital Marketing Manager – Audio & Memory

Job Description TITLE: Digital Marketing Manager - Audio & Memory POSITION TYPE: Full Time (W2) LOCATION: Ridgefield Park, NJ ABOUT WorldLink: WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow. Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning. We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you. For more information about our craft, visit https://worldlink-us.com . WHO we're looking for: We are looking for a Digital Marketing Manager - Audio & Memory who will be responsible for managing the strategy and execution across the Consumer Decision Journey on the .com site for the Audio and Memory category. You will be responsible for building relationships with cross-functional teams and agencies, responsible for planning and implementing best in class strategy with focus on organic growth. This position is part of a fast-paced, dynamic digital team responsible for a growing business. You should have vision and "big picture" thinking to identify new opportunities throughout the consumer journey to grow awareness, engagement and conversion, while also having strong attention to detail. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Role and Responsibilities: • Manage Audio and Memory marketing activities on the .com site including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience. • Help develop and execute an integrated digital advertising activations across key digital touchpoints, to ensure communication of key promotions and other .com site initiatives. • Brief and optimize SEM and SEO efforts alongside agency. • Lead strategic promotions work streams for the .com site to drive sell-through. Provide and prepare presentations for regular executive share-out. • Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders. • Work with the performance analytics team to identify and lead the real-time optimization of marketing across the .com site. • Manage and execute landing pages, promotional campaigns, and product content across .com site. • Collaborate closely with the eCommerce team and coordinate with HQ in Korea and other global stakeholders. • Drive the setup and execution of product launches and retail promotional activities (badges, banners, timelines). • Ensure clear and consistent communication across product, marketing, and digital teams. • Utilize tools such as Jira, Confluence, and Excel for planning and execution. • Maintain organized documentation and timelines for campaign deliverables. • Work cross-functionally with creative, analytics, development, and merchandising teams. Required Experience and Education: • 3-5 years of experience in eCommerce marketing or product-focused project management. • Bachelor's Degree required. • Background in digital marketing, retail promotions, and campaign operations. • Strong experience in project management and communication with multiple stakeholders. • Experience with eCommerce platforms and understanding of customer experience best practices. • Experience in Digital Marketing Analytics and CRM. • Website planning and optimization - experience optimizing for SEM and SEO. Necessary Skills and Attributes: • Self-motivated individual with the ability to thrive in a team-based or independent environment. • Detail-oriented with strong organization skills. • Ability to work in a fast-paced environment. • Limited supervision and the exercise of discretion. • Familiarity with tools such as Jira, Confluence, and Excel (foundational level required). Physical Demands: The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel. WHAT we'll bring: During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include: • Medical Plans • Dental Plans • Vision Plan • Life & Accidental Death & Dismemberment • Short-Term Disability • Long-Term Disability • Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection • 401(k) WHAT you should know: Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us. This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all. Apply tot his job Apply To this Job